Programmatic Challenges: Raising the Floor as Well as the Ceiling
It’s no secret that the digital advertising industry is host to a number of challenges; yet, despite apparent best efforts to address them, many of...
Tagged: creative
GE Continues Its Bet On Audio With More Branded Podcasts
AdExchanger | Audio is still an uncluttered medium where a brand like General Electric can stretch its creative muscles. “We look at audio like a...
Grey Group expands Nirvik Singh’s role to include MENA market
Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific since 2009, will take on the additional role of Chairman & CEO for Grey Group’s...
Designworks unveils food-driven brand for charity, Table
Designworks has unveiled a new brand for a visionary collection of social outreach projects in Sydney’s Kings Cross, providing for the first time a single,...
Google Ran Secret Video Ad Experiments and Here’s What It Found
YouTube ran a series of secret ad tests to help brands get a sense of what works in digital video and what grabs people’s attention...
Teads Turns Vertical Video into a Mainstream Solution
New Technology Empowers Advertisers to Easily Transform TV Creative into Vertical Video for Smartphones, with a 360 Effect London – Teads, the inventor of outstream...
McCann Health Shanghai gets new strategy head
McCann Health Shanghai has made a senior appointment to further strengthen its strategic planning team, appointing Henry Shen as Head of Strategy, with immediate effect....
Havas Creative Group Appoints Mike Amour as Chairman and CEO of APAC
Havas Creative Group has appointed Mike Amour to the position of Chairman and CEO of Asia Pacific, effective October 17. In this new role, Mr Amour...
Hahn SuperDry tells Australians to ‘Never Settle’
Hahn SuperDry has unveiled its latest campaign, ‘Never Settle’ via Ogilvy Sydney, which urges consumers to get out of their comfort zone as that might...
Ogilvy Melbourne expands team following new business wins
Following a raft of new business wins, Ogilvy Melbourne has announced several new senior hires,broadening the agency’s talent-base and skillset. The new appointments include Danielle...
Lemon Square gets a cookie talking to target Filipinos, goes viral
In a bid to stand out in a sea of cookie brands in the Philippines, Lemon Square decided to maximise the digital space to launch its...
Learn 5 ways to improve collaborative creative work
The post Learn 5 ways to improve collaborative creative work appeared first on Digiday. Via DigiDay
Maxus APAC names new chief client officer & chief planning officer
Maxus Asia-Pacific has announced two major promotions in the regional team. Rose Huskey is now Chief Client Officer for APAC while Dick Laurie becomes Chief...
Wunderman International promotes Alexandra Beneville to MD
Wunderman has promoted Alexandra Beneville to Managing Director of Wunderman International Tokyo. Ms Beneville previously serviced as Senior Vice President, Account Services, for the agency. In her...
Best of the week: Skittles and the dark side of going viral
Who could have predicted that the biggest story of the week would involve Skittles? The popular candy brand was thrust into the spotlight after Donald...
Adobe’s hilarious stock photo campaign: Why it works
(Try to ignore the sadness in her eyes) Teaming up with Swedish agency, Abby Priest, the software giants have just released their own line of...
