Ad Tech’s People Problem
It’s not just engineers. Netmining’s Will Doherty argues the industry needs more people from many backgrounds, particularly creative. Via digiday.com
Tagged: creative
Australia Cross-Channel Marketing Report
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and...
5 Cool Brand Instagram Videos
Instagram video has taken off, and brands like Taco Bell, Nissan and Topshop are getting creative with the new short-form video tool. Via digiday,com
What is an XCD?
CP+B’s new role aims to embed technology deeper in the creative process. Via digiday,com
‘Looking Good is Easy, Being Good is Harder’, by Dan Robinson, Attribution Manager, Havas Media
So, we’re all pretty happy with how online measurement works. Right? Ask a digital marketer why your marketing pounds should be spent online and, among...
adidas consolidates social media duties
Regional – adidas has awarded independent creative network iris Worldwide its social media duties for Southeast Asia. Source: Marketing Interactive
‘The Ego-System vs the Eco-System’, By Gareth Holmes, UK Publisher Director, PubMatic
An EGO system has existed for some time within display advertising. I call it that because it’s a subjective process, not based on logic, but...
The Creative Technologist Fad
It’s little more than a fashionable title for a tech role that has existed for years. Via digiday,com
5 Really Creative Banner Ads
Display advertising isn’t a wasteland of creativity. Here are five campaigns that showed it’s not the box that’s important but what you put in it....
Andrex appoints smp to run Andrex Washlets experiential campaign
Andrex has appointed creative marketing agency smp tp run its experiental campaign for Andrex Washlets. The campaign comprised a multi-sensory stand, which includes a water...
Rand Fishkin: how CEOs can be great marketers
Set the mission, vision and strategy. This is central to the CEO’s role and something nobody else should be doing, otherwise the CEO is abdicating...
Adobe clubs creative and marketing clouds
US – In a bid to provide end-to-end solutions for both agencies and marketers, Adobe Systems has integrated its Creative Cloud and Marketing Solutions offerings....
Interview Between Elisa DBI & ion Interactive on the Current State of Marketing Technology
Rob Jackson, MD, Elisa DBi and Scott Brinker, Co-Founder, ION Interative recently caught up to discuss how technology is broadly affecting marketing; the emergence of...
Rapp creates new experientialist role
Malaysia – Rapp Malaysia has hired Walter Teoh in the newly created role of experientialist to enhance and expand the agency’s integrated creative portfolio. Source:...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-10-15)
P&G's Charibelle Morados on making branded content work http://t.co/nUtxd4Fs # The Path to Rich Media Enlightenment | MediaMind Creative Zone – Blog http://t.co/GIIbunKU # The...
Creative up to 4 times more important than media plan!
A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away...
