In a recent post in this publication, fundamental questions were raised on the role and prospect for increased ad viewability in our industry. I’d argue...
Ecommerce spending in the US grew 13% year-over-year in the third quarter to $47.5 billion, a softening from Q2 when the growth rate hit 15%,...
If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are finally waking up to the...
According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion...
Company Unveils Sophisticated New Logo and Tagline NEW YORK, NY and SAN FRANCISCO, CA – Martini, the experts in engaging the affluent online, shared key...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 17/10/2013
AOL’s $405 million acquisition of video ad exchange Adap.tv has already begun to pay off, at least in bragging rights. In September, the same month...
Beanstock Media to employ its Publisher Trading Desk to monetize MeetMe’s web-based remnant advertising inventory NEW HOPE, Pa. – MeetMe®, Inc. (NYSE MKT: MEET), the public market...
U.K.’s Mobile Marketing Magazine is out with a new report presenting an eye-opening look at the growth of mobile ad spend in the United Kingdom....
Omni Measurement Solutions Shines a Light on Mobile Campaign Effectiveness by Showing Impact on Foot Traffic, Total Spend, Brand Lift and more BALTIMORE – Millennial Media...
Time Inc. brands will produce 50% more original programming this year from new studio spaces in New York, Los Angeles and Birmingham NEW YORK – Time...
Sale of OpenX Source Ensures Continuity of OpenX Community LOS ANGELES – OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and...
64% Of Advertisers And Agencies Increasing Spend On Online Display Advertising; Investment Especially Strong In US, France And The UK. Rise Of RTB And Private...
As retailers well know, purchases don’t begin and end with a customer’s single click. The buyer’s path to purchase often involves several online – and,...
On Thursday, men’s digital lifestyle magazine Thrillist is unveiling a revamped mobile app, heralding both an expansion of the brand and a narrowing of the...
The NFL season kicks off today, and fantasy football is all the rage. A Google News search on the topic currently yields about 46.2 million...
Digital Media Industry Executive Dimo Velev Appointed Regional Director DACH, OpenX GmbH, to Extend Reach of OpenX’s Digital Monetization Platform in Europe From New Munich...
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