Weekly Digital Marketing News Update – 15th Dec 2010
Just another update… 🙂 Advertising spend Zenith forecasts 2010 online spend will near £40bn Online Ad Spend Continues Double-Digit Growth Big 3 Forecasters See Ad...
Tagged: comScore
Weekly Digital Marketing News Update – 6th Dec 2010
Another week has passed so it’s time for the weekly update 🙂 Advertising spend Report: Mobile Advertising To Reach $790 Million In 2010 Mobile Ad...
Weekly Digital Marketing News Update – 29th Nov 2010
Another weekly update in link format – enjoy 🙂 Advertising spend UK forecast 4% lift in ad spend for 2011 Search drives US online ad...
New report: The right combination of ads will increase results…
A new report from iProspect and comScore (Real Branding Implications of Digital Media – an SEM, SEO, & Online Display Advertising Study)Â may finally give the...
Weekly Digital Marketing News Update – 22nd Nov 2010
Thought I would start sharing some weekly news updates (in link format) that I find really informative – so without further ado, here goes: Advertising...
MySpace integrates with Facebook
MySpace has announced a deal with Facebook that lets users sync their interests across both platforms to get personalised content and recommendations. The move, which...
Creative up to 4 times more important than media plan!
A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away...
Google wants to dominate display + some interesting stats!
The world’s largest search engine is branching out. Google has spent the last year building up its display advertising products. Considering how thoroughly Google dominates...
Microsoft and Yahoo challenge Google
Microsoft finally persuaded Yahoo to surrender control of the Internet’s second most popular search engine and join it in a daunting battle — taking on...
How are Yahoo, Google and Facebook doing in Asia?
An update on how some of the big digital players are doing in Asia: Searches on Yahoo! sites grew 13% year-over-year in January in Japan....
comScore tells us how online advertising works…
In a new report published in December 2008, comScore gives us their views on how online advertising works – is clicks and click through rates...
