Ordered Chaos: Is The Marketing Funnel Capable Of Much More?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: community
2017 Will Be a Year of Action for Brands, Agencies & Technology Providers
2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA (alongside Facebook’s ‘inflate-gate’) helped to...
Ad Quality Has Never Been More Important In The News Feed
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
2016: The good, the bad and the future of digital marketing
However, while some of my “predictions” turned out to be fairly accurate, there have also been more than a few surprises over the last 12...
Which Data Company Are You Again?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Targeting Vs. Messaging: Data-Driven Creative Needs Its Own Terminology
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Y&R Philippines hires Randy Aquino as CEO
Y&R has appointed seasoned adman Randy Aquino as the new Chief Executive Officer of Y&R Philippines, effective December 2016. Mr Aquino returns to advertising, and...
Is Ad Tech Good For Your Health?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Engineers Bring A New Era Of Creativity To Marketing
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Publishers Beware When Wading Into Ecommerce Waters
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason,...
Three creative ways publishers and advertisers are combating ad blockers
Others are getting even more creative, or sneaky depending on your perspective. Here are three of the newest examples of publishers and advertisers targeting ad...
Crossing Borders: Leveraging Programmatic To Monetize Global Audiences
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The Future Of The Header Goes Beyond Bidding
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty,...
Designworks unveils food-driven brand for charity, Table
Designworks has unveiled a new brand for a visionary collection of social outreach projects in Sydney’s Kings Cross, providing for the first time a single,...
Discrepancies: The Stuff Of Nightmares For Ad Ops
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Sudha Reddy,...
3D Audio: The Linchpin of VR & the Future of Entertainment
Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been created in our lifetime capable...
