Cookies and Tracking: Are We Part Of The Problem Or The Solution?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: community
Where Is The Uber Of Online Advertising?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
How Is Data Science Changing Your Ad Business? Let Us Count The Ways
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ayusman...
#sowhoknew: “I just put my clothes back on”
After the CannesYe highlight yesterday, today’s sessions by comparison could have been a damp squib. But with the Jared Leto, Jeffrey Katzenberg and Ralph Fiennes...
Ad Tech And Fraud: Lessons From Email Spam
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Transparency: The Display Advertising Buzzword We Only Think We Want
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Mobile Video Difficult To Crack, But Offers Huge Potential
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president...
McDonald’s Sets Up Shop in Silicon Valley
McDonald’s is setting up shop in the tech community epicenter of Silicon Valley. The company’s new outpost, on San Francisco’s Market Street, is the brainchild...
Event-Level Data Enters The Spotlight
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
‘Real Time’: A Misnomer In Display Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Why Mizone’s #FresArt is the fun hashtag today
As Mizone gears up to launch a variant of its beverage brand Fres’in, the company has looked to Twitter in an engaging exercise, where Twitter...
Social media central to Sony’s FIFA World Cup strategy
As the countdown to the FIFA World Cup 2014 begins, Sony is gearing up to make the most of its global sponsorship of the mega...
Tackling The Issue Of Infringing Copyright In A Digital Age
Nick Stringer, IAB UK, director of regulatory affairs, asks how can the UK digital advertising industry limit the risk of brand advertising on infringing copyright...
Death Of The B2B Ad Campaign
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Irrespective of the screen, consumers seek good content
As consumers transcend seamlessly between laptops/PCs, tablets and mobile phones, marketers are faced with many new opportunities, and challenges. While some of these screens play...
When It Comes To Data, Bigger Is Better
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
