Indian agencies and brands lack the hunger to make it large
I came into this year’s Cannes festival mid-week and it has been a fantastic few days. Innumerable awespiring chats, kick-ass work showcases, surprising celeb dropping,...
Tagged: community
Second-Party Data About To Go Mainstream
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Getting The DMP Integration Right
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Cannes diaries: First impressions
It is just day one of my arrival here but I have decided to add my voice to the noise being created around Cannes Lions....
Calling Out Suppliers of Fraudulent Inventory Will Go A Long Way
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Pepsi helps ‘Light up Lives’ in Pakistan during Ramadan
PepsiCo Pakistan collaborated with Walter Pakistan to launch a nationwide campaign called ‘Lighting up Lives’ for the month of Ramadan. The campaign invites consumers to...
An Ad Tech Temperature Check
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Smart Cities May Be A Godsend For Data-Driven Marketers – If They Maintain Trust
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Reddit Upvotes Video, Plots Publisher Tools
When Reddit revealed it would produce original video, code for “more premium content,” it was right in line with its pitch to brand advertisers –...
Telco Deep Dive: From telco to comco
Telcos’ key assets are no longer their physical networks but their brand and customer relationships, which makes them uniquely positioned to offer Communications, Commerce and...
MMA Touts Jury and New Categories for 11th Annual Global Smarties
The Mobile Marketing Association (MMA) has just announced the jury and updated categories for the 11th Annual Global Smarties awards program. According to the organization’s...
Nuffnang’s parent company Netccentric heading for ASX listing
Singapore-headquartered Netccentric Pte Ltd, the company behind pioneering blog advertising community Nuffnang, is set to list on the Australian Securities Exchange (ASX), saying it has...
#mavericksindigital: Asian digital music scene on the rise
Last week the Asia music scene converged in Singapore for its annual Music Matters event. It’s the only event in Asia that gathers the entire...
Dynamic Audiences Beat Dynamic Ads
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
With Two Sides To The Viewability Equation, Discrepancies Persist
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Dave Marquard, director of...
The Best Digital Advertising Always Taps Human Creativity
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
