Carat APAC promotes Kevin Walsh to Managing Director
Media veteran Kevin Walsh has been promoted to Managing Director of Carat Asia Pacific, a newly-created role which reflects Carat’s rapid growth and its continued...
Tagged: community
Is Cookie Targeting Dead? Yes, No … Maybe
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
hipages tells Aussies to be the ‘Master of all Trades’
hipages.com.au, Australian site for finding and hiring tradespeople, has launched its first ever major consumer brand campaign, in a large-scale national push developed and executed by...
Jargon Hype: How Word Usage Is A Barometer For Industry Buzz
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Facebook’s ad revenue grows 57%; mobile leads the way
Facebook saw an increase of 81 per cent in mobile ad revenue which reached USD 4.5 billion in the fourth quarter of 2015, up 81...
It’s A Seller’s Market
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Friedman, COO...
Social ROI: The Need For Measuring Long-Term Investment
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Verizon introduces new scheme that lets brands subsidize your data plan
Verizon Wireless is joining the list of carriers offering its data-hungry customers an ad-supported alternative. Launching in beta today, the company is rolling out a...
RTB Realities Complicate The Future Of Programmatic Direct
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
To Meet Surging Consumer Expectations, Retailers Must Put Data To Work
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Why It’s So Hard To Determine Success In This Rapidly Evolving Programmatic Landscape
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty,...
The Year Of Measuring Human Connection
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Selina Teng promoted to President, Ogilvy & Mather Group, Beijing
Ogilvy& Mather China announced the promotion of Selina Teng, currently Co-Managing Director of Ogilvy Public Relations Beijing to President, Ogilvy & Mather Group Beijing. Selina...
Header Bidding Killed Programmatic Direct
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The Rush Toward Viewability Is Killing Brand Impact
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO...
Ad Tech Is Merging With Mar Tech, But Who’s in Charge?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
