From Coachella to ‘Nochella’ – has the festival lost it’s cool?
As the Coachella festival enters its final weekend, the buzz is less about the music and more about whether it has lost its mojo. Critics...
Tagged: commercial
ExchangeWire Asia-Pacific Weekly Roundup
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Singapore...
Programmatic Native Has Pivoted the Buy- and Sell-Side Dynamics
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are...
Google Gets Into Cross-Screen TV Forecasting
Google is slowly revealing the fruits of its cross-screen TV efforts. “We’re introducing new ways for broadcasters to forecast in DoubleClick for Publishers by enabling...
The Echo Chamber: The Inevitable Collide of Mar Tech And Ad Tech
Having attended the MarTech conference last week in San Francisco a few things struck me about the two day conference on the nascent marketing technology...
The 120 Media Collective’s Sniper to give new life to commercial & content
The 120 Media Collective, a digitally-inclined company founded by media entrepreneur, Roopak Saluja, that creates and distributes content for audiences and brands across multiple platforms,announces...
The data of it all
Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way...
Digital: Malaysia Airlines’ biggest ally in mktg & comm post twin tragedy
Dean Dacko, Senior Vice President – Marketing, Malaysia Airlines had the most unenviable job for most part of 2014. The twin tragedy of MH 370,...
‘Super’ Data & Inventory Hub, Pangea, Arrives to Challenge Google & Facebook
Four of the world’s top premium publishers are taking the fight to the industry’s internet behemoths when it comes to ad dollars, by pooling their...
Defining the Programmatic Native Rulebook & Avoiding the Pitfalls of Over-Regulation
Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that a line must be drawn...
Marketers, get ready for your promotion
We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before...
Singtel adds another tool on marketer’s belt with virtual studio & AR
Singtel has introduced innovative technology as part of its ‘live’ television production capabilities, offering brands the opportunity to create interactive content and better engage their...
Mondelēz leverages FB partnership to expand business in growth markets
Mondelēz has released results from the first stage in its Growth Markets Accelerator Programme, a joint initiative between Mondelēz, Carat and Facebook allowing brands to...
The challenges of ads on YouTube Kids
YouTube is coming for your children. On Monday, the video-streaming platform plans to release YouTube Kids, an Android app for tablets and smartphones that offers children...
Havas Media Group, NewsCred form global partnership
Havas Media Group is taking its content offering a notch up through a global partnership with content marketing platform, NewsCred. Havas officials state that the...
Opinion Leaders Please Step Forward?
Chris Bourke, Qriously, commercial director, EMEA, asks if ‘opinion leaders’ responsible for positively spreading information about programmatic advertising have delivered on their self-appointed brief. Everett...
