Is Publicis looking to buy stake in Cheil?
After acquiring Sapient in 2014, Publicis Groupe is now rumoured to consider buying a stake in the Korean agency Cheil Worldwide. Bloomberg reported that the...
Tagged: client
#mavericksindigital: Twitter’s new year resolution – going from 140 to 10,000?
One of the most central elements of Twitter’s brand DNA and sheer personality has always been its text limit of 140-characters. That was part of...
Selina Teng promoted to President, Ogilvy & Mather Group, Beijing
Ogilvy& Mather China announced the promotion of Selina Teng, currently Co-Managing Director of Ogilvy Public Relations Beijing to President, Ogilvy & Mather Group Beijing. Selina...
Mindshare’s Karl Cluck appointed as the Chief Client Officer for Asia Pacific
Mindshare has appointed Karl Cluck as the Chief Client Officer for Mindshare Asia Pacific. He will retain leadership over Mindshare’s Japan, Korea and Taiwan cluster...
7 steps to crafting a compelling verbal identity
There is a traditional emphasis on a brand’s visual identity – its logo and colours, its typography, its visual system, its ‘look and feel’. An...
Building Winning Cultures in the Age of Programmatic
The current debate around commercial media is dominated by technology. Yet people remain the industry’s lifeblood, and culture its driving force. In this piece, David Clayton,...
Is online sponsorship market making life easier for brands?
One of the most challenging tasks for an event organiser today is gathering fitting brands to sponsor their event, similarly a brand too is always...
Dentsu Aegis acquires majority stake in Philippines’ JaymeSyfu Group
Dentsu Aegis Network has signed a definitive agreement to acquire the JaymeSyfu Group. The JaymeSyfu Group will join forces with Dentsu Philippines to form Dentsu JaymeSyfu....
Maxus Vietnam names Kishan Kumar as MD
Kishan Kumar M S will be joining Maxus Vietnam as Managing Director. Mr Kumar joins as replacement to Rose Huskey (who joined the Maxus APAC team...
Agencies Are Still Struggling to Develop Profitable Ad Tech Models
86% of UK media agencies are changing their business model to accommodate the growing influence of ad tech, according to new research by retargeting company...
Want to determine the fate of our industry? Focus on the people
Written by Kelly Wenzel, CMO, Centro Advertising has always been – and will continue to be – a service industry, a people business. It’s one...
‘Go Global’ takes Singapore SMEs overseas
Google, along with nine other industry partners, have officially launched the ‘Go Global’ initiative designed to help small and medium enterprises in Singapore export using...
Programmatic Deal Breakdown Predicted; Mobile Carrier Offers Network-Level Ad Blocking
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Parting? Expect programmatic breakups in 2016, says VivaKi’s president of global...
Is the Content Director the new Creative Director?
Vast quantities of data, abundance of automation platforms and measurement tools are undoubtedly making marketers’ lives easier, but we need not forget that creativity is...
Instagram takes its advtg up a notch with monetisation move
The image-sharing platform Instagram has scaled up its advertising solutions so much in the last few months. It launched advertising globally in September and has...
McDonald’s hits the right notes with Dubsmash in Malaysia
OMD Malaysia along with Leo Burnett used the lip syncing app Dubsmash to create the latest campaign for their client, McDonald’s. The Big Mac, one...
