Is online sponsorship market making life easier for brands?
One of the most challenging tasks for an event organiser today is gathering fitting brands to sponsor their event, similarly a brand too is always...
Tagged: clicks
Asean Mobile Video Marketers Must Stop Repurposing TV Ads
Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the region are eager to tap...
Digital vs traditional media: The case of the missing versus
In advertising circles, the growing power of digital media vs. the staying strength of traditional media has been an ongoing debate. The believers in digital...
APAC Search Ad Spend Up 13%; India & China Fastest Growing Ad Markets
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC search...
APAC Mobile Marketers Must See Beyond App Development
Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience....
FTC Issues Native Ad Enforcement Policy: Disclosure Must Precede The Click
AdExchanger | Advertisers, ad tech companies and publishers pay heed: The Federal Trade Commission (FTC) released an enforcement policy Tuesday that outlines which forms of native...
Email Grows Ever More Mobile; Though Desktop Rates Higher, Decline is Evident
Are you reading your email on your mobile phone or device? We wouldn’t be surprised. More and more people are. While the desktop open rate...
A New Currency To Measure Audience Quality: qaCPM
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Stomping out click fraud: the plague of mobile advertising
A not-so-new but formidable obstacle to the growth of the mobile advertising market is click fraud. Its emergence has cost marketers over USD 11 billion...
Transparency in Media Buying and Programmatic Marketing
In our latest piece from the IAB’s Display Trading Council, Berit Block, marketing director for Europe at DataXu, sheds light on the meaning of ‘transparency’...
Facebook opens Lead Ads to all advertisers
Facebook has made lead ads now available to all advertisers globally. Lead ads simplify the mobile signup process, helping businesses connect with people interested in...
Fighting bot based ad fraud
GroupM will actively sanction any site that is known to intentionally harbour fraudulent bot traffic, and will never knowingly pay fraudulent impressions. However, everyone understands...
I-want-to-go moments: Asian consumers going places with mobile
Over the weekend, my wife and I were invited to a friend’s daughter’s fifth birthday party, and we wanted to pick up a storybook as...
OtherLevels Retail Study Finds Mobile Messaging Frequency, Content & Targeting Support Successful ‘Mobile-First’ Campaigns
Could “mobile-first” messaging strategies be a smart move for retailers in the upcoming holiday shopping season? Perhaps so. Mobile messaging — built around content, frequency,...
AOL Acquires Millennial Media In More Industry Consolidation; Rubicon Aggregating DOOH for Programmatic
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOL boosts its programmatic efforts with Millennial...
Philips start selling Smart TV’s inventory; DynAdmic launches social meda in pre-roll campaigns
This week, the LATAM Roundup brings news about programmatic video — Philips launches Smart TV’s inventory trading in Brazil and DynAdmic rolls out their social...
