Data, Measurement & Technology in 2017: Experts Predict
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
Tagged: clicks
The art of modern marketing
As Robert M. Prisig said in his book, Zen and the Art of Motorcycle Maintenance, “A motorcycle is, a system of concepts worked out in...
Data Availability Can Fix APAC Lack of Programmatic Trust
Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which can otherwise allow them to...
Relevance Over Performance: How to Succeed with Programmatic Mobile Campaigns
A study by the Internet Advertising Bureau earlier this year found that 50% of marketers surveyed use programmatic for buying smartphone inventory. However, programmatic advertising...
Reality check: Attribution hardships are no excuse to avoid mobile
Written by Andy Pocock, svp of strategic business development. Here’s a simple credo for successful media planners: Follow the eyeballs. Yet as those eyeballs shift...
The Future of Measurement: Universal ID Adoption
The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail...
Quandary of an ad tech company: The last click issue
The ad tech industry thrives on market players that deliver transparent, professional, and above all, valuable solutions for advertisers. So it’s disappointing to see the...
CarTrade’s full-funnel programmatic push pays off
As the online marketplace of certified used cars in India, CarTrade helps its users buy and sell new and used vehicles. One of the company’s...
UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
IAB Singapore looks to bounce businesses away from ad clicks
The IAB Singapore (IAB SG)’s Measurement & Standards (M&S) Committee today released a series of white papers guiding digital marketers on how to buy and...
5 steps to start developing your content mktg plan
Content is here to stay. According to recent estimates, the content marketing landscape in Asia is growing at a steady pace of five to 10...
Publishers should look beyond advertisers to increase revenue
With India recording the highest percentage of total ad spends across Asia Pacific last year and digital advertising growing at the fastest pace of 47.5...
A closer look at Dove’s anti-sexism #MyBeautyMySay campaign
It’s an innovative and worthwhile campaign. Let’s take a closer look. The concept In an open letter, gold medallist Shawn Johnson explains how she received...
Webinar: Improve email opens, clicks, and churn–no matter the industry
The post Webinar: Improve email opens, clicks, and churn–no matter the industry appeared first on Digiday. Via DigiDay
Week in Review: A trend emerges with bricks-and-clicks model
An old-school property CEO embraces clicks to enhance his brick-and-mortar business, which has Karamjit Singh wondering if this is the start of a hybrid model...
Mobile Really Does Work, but Problems Remain: Q&A with Jules Minvielle, CEO, Numbate
Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite a talking point throughout the...
