What are the pros and cons of Enhanced Campaigns so far?
1. What are the main benefits that you’ve encountered in switching over to Enhanced Campaigns? Jasdeep Mondae, search manager at SMV Group The primary benefit...
Tagged: clicks
‘Causation vs Correlation: the Online Conundrum’, by Darren Goldie, Managing Partner, Digital, Havas Media
It probably doesn’t need stating, but digital media ad spend has grown quickly. Even in the current economic climate, 2011-2012 year-on-year growth for the UK...
Five important PPC trends
1. Cross-device tracking Convincing clients, or ourselves, of the value of mobile traffic is an on-going struggle. Conversion rates on mobile tend to be lower,...
‘Harnessing Attribution: Breaking Through Silos Via Models & Algorithms’, by Jon Baron, CEO, TagMan
Among the channels within the media mix, digital marketing is the most measurable and offers the most potential for effective analysis of what is and...
WireColumn: Premium Publishers Are in the Audience Business, Not the Ad Impression Business
Petteri Vainikka is CMO of Enreach. Call me crazy, but I believe the biggest problem premium publishers face in better monetising their digital content is...
How will Pinterest’s new analytics tool impact brands’ content strategies?
1. How useful are the new metrics for marketers in terms of guiding their content strategies? Matt Owen, head of social at Econsultancy I think...
Automation for the premium
RTB still isn’t the method of choice for many types of campaigns. Brand campaigns in particular are still rarely booked on automated platforms; it’s interesting...
‘Advice to Marketers: Size Does Matter When it Comes to Data’, by Robin Verlangen, Data Architect, FlxOne
In the 1990s, a typical database consisted of just a couple of megabytes. By 2000 this had significantly increased, and one decade later we’re now...
‘Why is it Important to Have a 360 Customer View?’, by Dan Robinson, Artemis Manager, MPG Media Contacts
Most businesses now have a fairly good understanding of what their online media is doing to drive leads to their site, they have a good...
Online Advertising Climate in Germany: the adscale Analyzer 1/2013
The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing, as well as efficient campaign...
WireColumn: Content & Persuasion, the Ad Tech End-Game
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-08-27)
Facebook launches agency education programme | News | M&M http://t.co/UznLqYW2 # 4 ways P&G dominated the Olympics with online video http://t.co/G1MF7XQA # Facebook Redesigns Messages...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-08-06)
Microsoft Replacing Hotmail Email Service http://t.co/Ptfl0Z5p # Actually Twitter Ads Beat Facebook for Clicks | Adweek http://t.co/WjL5v9rT # LinkedIn Will Integrate With The Next Version...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-04-30)
From Clicks to Completion: Online Video Ad Effectiveness: http://t.co/aMA9TTPa # 30 resources, tips and tricks for marketing your business on Pinterest: http://t.co/8ZsVMME4 # P&G Could...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-04-23)
How Johnson & Johnson Uses YouTube to Create Awareness: http://t.co/npTpUHrp # What Happens In Media Planning: http://t.co/9bhz0YDB # Your guide to Facebook’s new ad analytics:...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-04-02)
Report: Performance Targeting Coming To Facebook Ads: http://t.co/8B469P6G # The Pinterest Opportunity in Japan: http://t.co/UdxT4DML # Pinterest Just Solved All Procter & Gamble's Social Media...
