How ecommerce took seasonal shopping trends global
A popular American pastime after Thanksgiving dinner used to be waiting in line at your favourite retail outlet for the annual Black Friday sales. Now,...
Tagged: China
#mavericksindigital: Twitter’s new year resolution – going from 140 to 10,000?
One of the most central elements of Twitter’s brand DNA and sheer personality has always been its text limit of 140-characters. That was part of...
Selina Teng promoted to President, Ogilvy & Mather Group, Beijing
Ogilvy& Mather China announced the promotion of Selina Teng, currently Co-Managing Director of Ogilvy Public Relations Beijing to President, Ogilvy & Mather Group Beijing. Selina...
Mindshare’s Karl Cluck appointed as the Chief Client Officer for Asia Pacific
Mindshare has appointed Karl Cluck as the Chief Client Officer for Mindshare Asia Pacific. He will retain leadership over Mindshare’s Japan, Korea and Taiwan cluster...
Netflix expands to 130 new countries except China
Netflix launched its service globally, simultaneously bringing its Internet TV network to more than 130 new countries around the world. The company made the announcement...
Asean Mobile Video Marketers Must Stop Repurposing TV Ads
Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the region are eager to tap...
Retailers need to make Virtual a Reality
The end of the year has fast become one long shopping bonanza. In the US, heavily promoted sale dates such as Black Friday, Cyber Monday...
APAC Search Ad Spend Up 13%; India & China Fastest Growing Ad Markets
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC search...
APAC Mobile Marketers Must See Beyond App Development
Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience....
Alibaba names Head of Global Intellectual Property Enforcement
Alibaba Group Holding Limited has appointed Matthew Bassiur as Vice President, Head of Global Intellectual Property Enforcement, effective January 2016. In this new role, Mr Bassiur will...
Programmatic Video in China
Like everywhere else in the world, programmatic has also entered the Chinese market. But the digital advertising market in China is fragmented, and RTB is...
#mavericksindigital: Alibaba’s next mission? Dominating media
It’s been a busy year for Jack Ma. To date, Alibaba, with Mr Ma at its helm, have spent just north of USD 13.6 billion on acquisitions...
Alibaba Agrees to Buy Hong Kong’s South China Morning Post
Alibaba Group Holding, the e-commerce giant headed by billionaire Jack Ma, agreed to buy Hong Kong’s South China Morning Post and other affiliated media assets...
Change of creative guard at JWT SG; Valerie Cheng moves to FB
After five years with J. Walter Thompson Singapore, including two as Chief Creative Officer, Valerie Cheng is moving on to a new role as Head...
Digital media to outgrow TV by 2017: MAGNA
As the year comes to a close, MAGNA Global has revisited its advertising revenue forecasts and highlighted that global ad revenues reached USD 503 billion...
Ad Blocking Is an (Unexpectedly) Big Issue in China
There hasn’t been a lot of attention paid to ad blocking in China, leading many to assume it isn’t a big issue yet. But new...
