Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark
On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking down dozens of the web’s...
Tagged: charts
India Ad Tech Must Be Ready for Market Changes
With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the...
Best of the week: Fake news in the spotlight
In case you missed it, here are a few of our better stories from the week now winding down. Breitbart’s Kellogg’s crusade Breitbart is asking...
CPMs Soar During The Holidays As App Advertisers Battle For App Store Visibility
AdExchanger | App publishers expect their inventory to fetch a pretty penny during the holiday season as marketers furiously funnel their remaining budget into hardcore...
Sapient’s Prashant Mehta on how data can help in cutting costs
With evolving and accessible technologies, the benefit of data has now been leveraged by almost all retailers, therefore the competition now lies in the visualisation...
BuzzFeed brings Tasty to Japan; Fox Sports brings native ads to the World Series
Here’s what you missed this week if you weren’t reading Digiday. Eat your mind veggies now, before the Halloween sugar bacchanal kicks in. Got your...
Popup podcasts, which proliferated during the election, are here to stay
The 2016 presidential election will be remembered for unleashing all kinds of things on American media consumers. Pop-up news podcasts are likely to be one of...
The best of the week: Drinking rum, watching TV and getting on Line
It is the very thick of summer, which is perhaps why one of our best performing stories of the week was about…booze. In case you...
10 grin-inducing digital marketing stats we’ve seen this week
For more stats, as ever, we urge you (all together now), ‘check out Econsultancy’s Internet Statistics Compedium‘. US app downloads down 20% YoY May 2015...
Unleashing Mobile’s Power of Context: Q&A with Keith Winter, COO, Opera Mediaworks
The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with Keith Winter (pictured below), COO,...
Forget the 4 P’s of Marketing – Today it’s All About the 4 I’s
Can successful digital marketing strategies been borne out of the traditional 4 P’s marketing mix? Dominic Dunne (pictured below), managing director, Drawbridge UK tells ExchangeWire that,...
10 fine digital marketing stats from this week
Now, on with the stats… Volkswagen the least-engaging brand amongst US consumers 42,792 American consumers participated in Brand Keys’ 2016 Customer Loyalty Engagement Index. I’m not...
Government requests for FB data: Singapore leads the pack
The latest Global Government Requests Report from Facebook Inc showed that the governments of Singapore and Malaysia topped the SEA charts when it came to the...
3 of the Top 10 Branded Videos on YouTube and Facebook Belong to Samsung
Samsung really is committed to digital video advertising. The latest Viral Video Chart, ranking the most-viewed brand videos outside movies or video games for the...
The FT’s head of video goes long and short: ‘either is where we’ll win’
The Financial Times plans to push hard at both ends of the video scale this year, from the 20 minute documentary, to the 50 second...
Ooyala Charts The Course For Automated Guaranteed In TV
AdExchanger | Automated guaranteed will color direct deals in TV in a big way, not just in digital, predicts Scott Braley, GM of programmatic at...
