Razorfish measures the social media value
Razorfish (one of the world’s largest interactive agencies) filed for a patent back in December for how to measure social influence. Today social media apps...
Tagged: campaign
Cadreon – a new way to plan and buy digital media!
Interesting new “ad network”/planning/buying system released by IPG… Press release: “CADREON” BUYS AUDIENCES, NOT INVENTORY Creates Unparalleled Combination of Intelligence, Data, Scale and Digital Velocity...
Microsoft launched Bing (Kumo)
Microsoft on Thursday revealed their new search engine: Bing (the rebranded and rebuilt search engine formerly codenamed Kumo, designed to replace Live Search). It’s a solid...
Search revolution(?) and Pert Plus campaign
To take all of the world’s data and make it immediately computable: an incredibly bold and ambitious goal for a software program. But this is...
Age and gender targeted outdoor ads
Yahoo Japan Corp. will begin distributing targeted content via electronic billboards in train stations and other facilities, based on who is walking past. The company...
Augmented Reality
Just talked to one of my collegaues, who are working on a digital project using augmented reality (AR). So surfed the Internet for some more info on...
Youth trend in Asia
One of my colleagues gave me these insights into Asian youth culture, during a brainstorm for a pitch… Thought I would share it with you: In...
2009 Reasons to Enjoy Singapore
First weekend of March was also the final weekend of the Singapore Tourism Board’s “2009 Reasons to Enjoy Singapore” SMS initiative. An initiative which gave...
Nike+ and Killzone 2
After the ‘North vs. South’ theme to RunLondon a few years ago, and the patriotic pride aspect to the HumanRace in 2008, Nike+ goes one...
Visa go – Visa goes with flickr, live video and Google maps…
Visa is launching its first global advertising campaign, an effort that includes an interactive microsite, rich media banner ads with live video feeds of people...
Eyeblaster provides us with great campaign overview and dwell time!
In august last year, Eyeblaster achieved highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user...
How Puma got the mobile to do the work…
PUMA, one of the world’s leading sporting footwear companies, launched a major mobile campaign in connection with the Formula One race that took place in...
comScore tells us how online advertising works…
In a new report published in December 2008, comScore gives us their views on how online advertising works – is clicks and click through rates...
