A step-by-step guide to RLSA and dynamic remarketing
We’ve all spent time window shopping and canvassing for the best price or service quality available before buying online. Whether for a small ticket item,...
Tagged: campaign
First Study on Smart TV Ad Effectiveness Reveals Interactive Ad Formats Increase Brand Engagement
YuMe-LG research shows positive consumer attitudes toward Smart TV advertising in U.S. Redwood City, Calif. – The first-ever U.S. study into the impact of Smart TV...
Kazim Tahir-Kheli, MD Russia for QUISMA, Discusses Double-Digit Expansion & How the Region Differs From Other Markets
Can you give some overview on the recent trends in the Russian market? The Russian digital advertising market continues its yearly double-digit expansion, even as...
The one thing that all marketing is about
There are a lot of marketing terms floating around. Strategic marketing. Content marketing. Tactical marketing. Contextual marketing. As marketers, we can easily become confused about...
Hilarious New Moto X TV Ads Attempt to Steal Apple’s Thunder
Thus far, Google unit Motorola has only advertised its new Moto X smartphone in print and digital, representing them as fashionable, customizable devices. This Thursday...
Politicos Seek Data Clues for 2016 from Virginia Election
Outside of some local races, it may seem like little is happening on the political campaign landscape. Yet across the country and more so across...
Three important marketing lessons from Apple’s latest iPhone adverts
1. Creating sensual intrigue To most, hearing would be without question the second most important sense when it comes to video based advertising. Visually striking...
Only a fifth of companies optimising paid for digital media
Our new Quarterly Digital Intelligence Briefing, entitled Optimising Paid Media, has found that just 21% of companies are carrying out ‘effective optimisation’ of media buying...
How Yahoo Picked a New Look For An 18-Year-Old Brand
Yahoo has refreshed its 18-year-old logo to match the nearly two-decade-old portal’s ongoing makeover under CEO Marissa Mayer. Capping a thirty-day campaign leading up to...
YP Launches Major Mobile App Redesign
Leader in Local, Mobile Updates App and Introduces New Brand Campaign; App Enables Users to Manage their “Local Graph” of Merchants ATLANTA – YP, North America’s...
SpotXchange’s Andrew Moore Discusses Key Trends From Its European Report On Programmatic Video
SpotXchange recently published its industry research report on programmatic video advertising across Europe (done in association with IHS), detailing trends in the key markets. ExchangeWire...
More Premium Publishers Select Nativo as their Native Advertising Platform
Advertisers and Publishers Generating More Value from Nativo’s Technology LOS ANGELES – Nativo, the only native advertising platform that works across every kind of content-rich site...
TV Ban Looms For E-Cigarette Marketers
Big Tobacco has made a historic return to the airwaves and pages of consumer magazines with ads for e-cigarettes, but the days of regulation-free marketing...
Moontoast and Shoutlet Partner to Integrate Social Rich Media Ads with Social Campaigns for More Dynamic and Enriched Social Engagement
Social Campaigns One Step Closer to Proving Social ROI BOSTON – Moontoast, an innovative Social Rich Media advertising platform leader, announced a partnership with Shoutlet, the...
Google Names Bauer MBAs Best in America in Online Marketing Challenge
Bauer MBA Team Conducts Online Campaign for Children’s Museum of Houston, is Named Best in the Americas by Google HOUSTON – Google announced recently that a...
What does a perfect agile marketing strategy look like?
Culture Responsive marketing is still a relatively nascent area, focusing as it does on social media channels to underpin earned media wins. It requires experimentation,...
