How Microsoft SG educated consumers on the dangers of piracy
Microsoft Singapore partnered with Wunderman Singapore to develop and launch the Piracy Uncovered website to help educate the target audience on the actual costs of...
Tagged: campaign
Why KFC’s new menu is creating a lot of buzz in China?
When a fast food service restaurant launches a new menu in China, it is wise to test a few items on the new in select...
It is official: Tesco’s dunnhumby acquires Sociomantic
After weeks of speculation, the official word is in on a marriage that should make an impact on digital advertising. dunnhumby, a customer science company...
Kronenbourg 1664’s work-life balance pitch to Hong Kong
Kronenbourg 1664 is looking to champion the concept of work-life balance in Hong Kong, through insight into the French lifestyle the brand offers. Ogilvy Public...
What YouTube’s new ad formats mean for brands
Google is wisely moving to improve its online video offer in face of increased competition from nearly everyone, particularly Facebook’s new online video product. The...
Build Your Own iAd: Apple Throws Open Door to Platform
Apple is making its advertising ecosystem more accessible. Starting today, anyone with an Apple ID will be able to open an account with iAd Workbench,...
Taking on Google, AOL builds cross-screen programmatic offer
AOL is all set to launch a global programmatic advertising platform for brands, agencies and publishers. Dubbed as ‘One by AOL’, the platform will leverage...
Unilever adds to digital duties parked with XM Gravity in Indonesia
Unilever Indonesia has awarded digital marketing duties for Lifebuoy, Pepsodent, Ponds Men and Clear to XM Gravity, after competitive pitches on all four brands. The...
Taipei Digital to deploy Kenshoo’s digital mktg solutions in Taiwan
Taipei Digital Group, a Taiwan based integrated digital marketing agency, has entered into a “preferred partnership” with digital marketing tech company, Kenshoo, with the objective...
The Weekly Digtal Marketing Update @ Copenhagen INK (24-03-2014)
APAC Digital Marketing News Week in Review: Investors ask the wrong question Disrupt #16: Meet the buyers New FireChat App Takes Mobile Chatting ‘Off The...
Sprint Turns to Digital Campaign to Make Case to Small Businesses
With the big competitors like Time Warner and Verizon vying for the national attention of small businesses through TV spots, Sprint opted to reach potential...
Ecco’s online push with its ambassador Qin Lan in China
Danish shoe brand, Ecco, has partnered with its digital agency, Agenda Shanghai, to launch the digital campaign that unveils its new 2014 spring/summer collection in...
That Selfie, Spontaneity and Youth: Samsung’s CMO at 4A’s Transformation
Samsung has been making a habit of devising and executing marketing ideas as quickly as possible, Samsung CMO Todd Pendleton said at the 4A’s Transformation...
Talent, balance, tech: 2014’s biggest challenges for media
As is the case with any aspect of the communication business, media too is facing challenges of its own. Various concerns confront industry leaders. While...
Maxifier expands into buy-side optimisation with Admax Trade
Following its recent integration with AppNexus, a real-time advertising technology provider, Maxifier has launched a buy-side optimisation platform, Admax Trade. The new platform allows media...
Wall Street Journal to offer content solutions for marketers
The Wall Street Journal’s global advertising department has launched a content strategy division, WSJ. Custom Studios. WSJ. Custom Studios will work with brands to provide...
