Mobile Creative Takes A Village
AdExchanger | Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative...
Tagged: campaign
81 entries in the race for Socialathon 2015
A total of 81 entries from 18 agencies and marketing clients across the various genres of social media marketing have secured a place in the...
Long way to go for digital ad measurement in SG: IAB
Out of a rating of ten, with ten being on-par with the most advanced markets, senior marketers in Singapore, rate the market’s level of digital...
Rubicon Project Launches Washington, D.C. Office; Announces Key Roles Supporting Political Campaign and Advocacy Advertising
Global Technology Company Poised for Growth in Watershed 2016 Election Cycle LOS ANGELES & WASHINGTON – Rubicon Project (NYSE: RUBI), a global technology company leading...
APAC audience data expenditure in Q1 decreases
The audience data expenditure in APAC decreased in Q1, in line with the seasonal slowdown in Q1 worldwide, according to an Eyeota report. The report...
Simulmedia Releases INSIGHTS For Rapid, Interactive Post-Campaign Reporting
Powered by Simulmedia’s VAMOS Platform, INSIGHTS offers self-service reporting and analytics NEW YORK – Simulmedia, the leader in driving guaranteed business outcomes for advertisers through...
Merkle Announces Deal with Google to Adopt DoubleClick’s Integrated Platform
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading data-driven, technology-enabled performance marketing agency, has reached an agreement with Google to adopt the full suite of DoubleClick’s...
Shoot for the stars: Steve Blakeman’s parting advice to Asia
After almost a decade in the region Steve Blakeman, erstwhile the CEO of OMD APAC, has relocated back to the UK to take up his new...
Display Advertising Doesn’t Have to Feel Like the Wild West
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place...
Programmatic enhances social project; Apontador’s new CEO
This week’s LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets is essential; the new CEO...
Will other ecommerce players make the bold app-only move?
Bold is beautiful, this is the tagline the ecommerce giants – Myntra and Flipkart are following. Riding on the increasing smartphone penetration in India, both...
APAC Brands Struggling to Measure Mobile ROI
While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the actual returns from their mobile...
Can You Buy Influence? Yes, Say Marketers Who Pair Up with People for Content creation, Promotion
People influence other people. That’s not exactly a new revelation. But recent analysis does show that it’s still working — even in the digital age...
Will Facebook’s suggested videos cause stir in TV industry?
Facebook is launching suggested videos, fuelled with high quality videos that could certainly cause a stir in the TV industry. Marketers and agencies will look...
Facebook changes the way it charges brands for ads
In a significant move for brands and advertisers, Facebook has changed the way it measures cost per click (CPC). Now the definition of CPC only...
ATS SG Spotlights Need for Open Data Systems, Not for Walled Gardens
Delegates at this year’s ATS Singapore express concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need...
