ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures; Yahoo may decide to sell...
Not all is lost for ad tech. Gareth Davies, co-founder and CEO at Adbrain, (picture below) sees a way out of the identity crisis and suggests...
Engaging consumers in the era of programmatic creative relies on data and automated technology. In this piece, Jamie Evans-Parker, CEO and founder of wayve, (pictured...
Discrepancies in viewability measurement are holding back the UK from trading on viewable impressions, says Niall Hogan (pictured below), UK Managing Director, Integral Ad Science....
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts’s programmatic inventory sale; Advertisers...
Company A is an eight-year-old entity that has been operating at a loss from launch to date. In the last 12 months, it has more...
To attract the post-90’s generation and to support the launch of a Bubble Mint flavour, Extra Sugar-free, along with its agencies BBDO and Proximity Guangzhou...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/11/2015
Isaiah Mustafa and Terry Crews make peace after their recent commercial feud in a new spot for Old Spice from Wieden & Kennedy, Portland, making...
As a performance agency, iProspect has always been home to data-savvy advertising practitioners, handling paid search accounts with millions of keywords requires a certain comfort...
Sony’s latest digital ad for its flagship Xperia Z5 phone may have seemed just like a regular video, but Scandinavian viewers with a bit of an eye...
To launch Mercedes-Benz’ new SUV, the Mercedes-Benz GLC SUV, BBDO Beijing has developed a campaign redefining ‘hero’ to demonstrate the GLC as an innovative and...
Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for...
Vast quantities of data, abundance of automation platforms and measurement tools are undoubtedly making marketers’ lives easier, but we need not forget that creativity is...
New video campaign performance metrics increase campaign performance by 650% and prompt brands to look beyond the video view and CTR to define video advertising...
Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming...
AkzoNobel selected Dentsu Singapore as its partner of choice for the recently launched Dulux Ambiance range of colours. Following a highly successful launch in India...
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