Digital marketing in Asia: Spotlight on Malaysia
Through investigating a number of South-East Asia countries, we are revealing which might be of interest to marketers globally. Here, we cover Malaysia. But, first...
Tagged: campaign
Creative Execution a Key Challenge: Q&A with James Patterson, GM UK, The Trade Desk
With ATS Paris just five days away, ExchangeWire are delving into the core discussion topics planned for the event, to give a flavour of what...
Axe’s shower thoughts ad has angered Reddit
Here’s a shower thought: Does anyone own shower thoughts? Axe body spray is being criticized on Reddit today because users there think the company has plagiarized...
Facebook & TubeMogul Align: Q&A with Mauricio Leon, Commercial Director, TubeMogul
Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between video platforms, resulting in a...
Customer engagement is a top priority for marketers: Salesforce report
Marketers are increasingly focussed on customer satisfaction and customer engagement as their top measures for success, a Salesforce survey of nearly 4,000 marketers highlighted. In...
Why any random ad model is not ideal for every publisher
You are a publisher. Agreed, but what type? You may be catering to general interest groups or targeting a niche segment of audiences. Your publication...
Measuring the ‘Mesut Özil’ Clicks of a Complex Customer Journey
Winning the English Premier League isn’t solely dependent on the last goal of the season. This is a given for anyone mildly interested in football....
Location is the Next Evolution of Performance Marketing in a Mobile-First World
Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon as a terrifyingly hardcore marketing...
Instagram debuts 60 second videos to take on YouTube & Snapchat
Now that Instagram advertising seems to be attracting a lot of attention with 200,000 advertisers in six months, it is looking at giving competition to the...
How to keep the spark in the client-agency marriage
A client-agency relationship is akin to being in a marriage in so many ways. On the surface, it is about two very different but complementary parties...
Nielsen expands digital campaign measurement to 25 new countries by 2016
Nielsen plans to expand its digital advertising measurement solution, Digital Ad Ratings. Over the course of the year, Nielsen will expand the solution into eight...
3 of the Top 10 Branded Videos on YouTube and Facebook Belong to Samsung
Samsung really is committed to digital video advertising. The latest Viral Video Chart, ranking the most-viewed brand videos outside movies or video games for the...
Connect Online Advertising with Offline Environment: My Day As a Moment Marketer
The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a specific moment in time, where...
Foxtel tells Australians to ‘Make it Yours’ in new campaign
Whybin\TBWA Sydney and Foxtel’s in house creative agency, Felix, have launched a major new campaign for Foxtel. Dubbed ‘Make it Yours’, the new marketing push...
AppNexus Outstream Video Exchange: Q&A with Eric Hoffert, SVP Video Technology, AppNexus
AppNexus’s outstream video has been launched for buyers and is four weeks into closed testing for publishers. Eric Hoffert (pictured below), SVP of video technology,...
Google Launches Analytics 360 Suite; Sky Go Linear Partners with Yospace
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics 360 Suite; Live ad insertion for...
