Dentsu Singapore wins LTA and NEA accounts
Dentsu Singapore, part of Dentsu Aegis Network, has won two public accounts of the Land Transport Authority (LTA) and National Environment Agency (NEA). LTA has...
Tagged: campaign
Unleashing Mobile’s Power of Context: Q&A with Keith Winter, COO, Opera Mediaworks
The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with Keith Winter (pictured below), COO,...
Mobile Device IDs Will Lead in a Converged Media Landscape
The cookie may not be dead, but with smartphone consumption continually growing, mobile device IDs could reign supreme as the media landscape continues to converge....
Facebook Audience Network Sells Video Ads for Third Parties; Twitter Takes Ads to Embedded Feeds
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter...
Focus on ‘ideas’ & mobile video: Facebook Award trends from 2016
With the launch of advertising on Instagram, creativity has become even more important for campaigns on social media. In the run up to the fifth year of...
How Bukalapak engaged app users with programmatic in-app display
Indonesian online customer-to-customer (C2C) marketplace Bukalapak started a programmatic in-app display advertising campaigns with Sociamantic Labs in September 2015 to engage its app installers effectively. Background...
Politely Interruptive Ad Formats: Time-Based Advertising Explained
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and...
Why use CRM data in programmatic media campaigns?
The benefits of using CRM in programmatic Programmatic advertising shows a particular banner or a video ad to a particular consumer. That’s essentially its power....
Forget the 4 P’s of Marketing – Today it’s All About the 4 I’s
Can successful digital marketing strategies been borne out of the traditional 4 P’s marketing mix? Dominic Dunne (pictured below), managing director, Drawbridge UK tells ExchangeWire that,...
Comcast Acquires StickyADS; DoubleClick Launches Native Ads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles...
Angry Birds unleash ‘outrageous fun’ at McDonald’s China
TBWA\Shanghai has developed a new integrated campaign for McDonald’s China to promote the arrival of the Angry Birds Burger Collection to restaurants across China, ahead...
Marketing technology for building customer experience
Technology, particularly in marketing is advancing at a lightening speed, which cannot be ignored by the marketers who are struggling between the traditional and contemporary...
Day in the life: What InStyle’s editorial director Ariel Foxman does
This is a story from Glossy, Digiday Media’s new publication devoted to how technology is changing the fashion and luxury industries. If you want to know...
How Maybelline Indonesia doubled its engagement on Instagram
Maybelline Indonesia partnered with Lion & Lion to create an Instagram content strategy that would drive engagement and follower growth for the brand locally. Background...
Why Omni-channel Marketing Can No Longer Be Avoided by Banks
The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about how digital transformation is forcing...
Singtel asks, ‘Can a mobile network replace our eyes?’
Singtel and Ogilvy & Mather released a film, Data ExStream, which puts the Singtel mobile network by putting it to three extreme tests in real-world...
