The best of the week: Google is watching, Kim K is naked and Digiday is growing
It was a holiday week. It was a rough week. Here, if you missed it, is a rundown of some of the better stories we...
Tagged: branded
How Thrillist created a cider ad that got 54 million views in two days on Facebook
People on Facebook are going crazy over a video of an “elderly” man lifting massively heavy weights at meathead haven Muscle Beach in Southern California....
Twitter is the latest social network to roll out stickers
Twitter announced Monday it’s soon letting people add stickers to their photos in a bid to “add creativity to your photos and connect them to...
How Mary Meeker sees the future of mobile
Mary Meeker’s largely anticipated annual internet trends report is finally here, and it is a doozy. Clocking in at 213 slides, there is a massive...
10 delightful digital marketing stats from this week
From Instagram and mobile usage, to online sales and shifting attitudes towards paid content – here’s what’s going on in the world of digital. For...
ICYMI: The end of the world, brought to you by the ANA
It’s the weekend, again, people. Enjoy it while you can. But before you head out for an afternoon of revelry, sit back and enjoy some...
ICYMI: Changes are coming to Snapchat Discover
Congratulations, you’ve made it to another weekend. Before you kick back and relax, here are the best stories from Digiday that you might have missed...
Microsoft, Vivoom Collaborate on Mobile-First User-Generated Marketing Strategy
Vivoom, a mobile media company, has just forged a new user-generated marketing alliance with Microsoft. The partnership, we’re told, will encourage the creation and distribution...
FUSION Names Conde Nast Veteran Jason Wagenheim Senior VP Brand Partnerships and Head of Revenue
Megan Gilbert Joins FUSION From Studio@Gawker as Director of Branded Content for Lightworks FUSION (@FUSION) announced two strategic appointments to bolster its revenue operations....
Politely Interruptive Ad Formats: Time-Based Advertising Explained
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and...
Facebook adds branded video ads to its Audience Network
A week after launching its retargeted ads on Instagram, Facebook will now sell video ads on behalf of brands as well. The social network has...
Facebook Brings Branded Video Ads To Audience Network
AdExchanger | In a significant expansion of its video ad offering, Facebook will bring video ad formats to its Instant Articles platform and to the...
AOL Back to Brazil For Video & Mobile; MediaMath Brazil’s New GM
This week in the Latin American Roundup: after more than 10 years out of Latin America, AOL is back through a deal with Microsoft, targeting...
Ibotta Teams with LiveRamp to Drive Incremental Sales for Retailers
As part of the company’s stated mission to help retailers drive incremental sales and new customer acquisition, Ibotta — a mobile shopping app that pays...
10 fine digital marketing stats from this week
Now, on with the stats… Volkswagen the least-engaging brand amongst US consumers 42,792 American consumers participated in Brand Keys’ 2016 Customer Loyalty Engagement Index. I’m not...
Sexy Eating Replaces Hunger Fighting on Viral Video Chart
Walmart’s anti-hunger campaign, the most-viewed brand video for the past two weeks, gives way to a dating stunt by Knorr food products in our most...
