VML Qais named digital AOR for adidas Indonesia
adidas Indonesia has appointed VML Qais as its digital agency of record. VML Qais Indonesia, part of Y&R Group Indonesia, is tasked with leading, consolidating...
Tagged: brand
Have you revisited your digital strategy yet?
When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an...
It is official: Tesco’s dunnhumby acquires Sociomantic
After weeks of speculation, the official word is in on a marriage that should make an impact on digital advertising. dunnhumby, a customer science company...
Kronenbourg 1664’s work-life balance pitch to Hong Kong
Kronenbourg 1664 is looking to champion the concept of work-life balance in Hong Kong, through insight into the French lifestyle the brand offers. Ogilvy Public...
amaysim names PHD Australia its media agency partner
amaysim, Australia’s low cost mobile service provider, has awarded PHD its media mandate following a competitive review process. The appointment will see PHD look after...
What YouTube’s new ad formats mean for brands
Google is wisely moving to improve its online video offer in face of increased competition from nearly everyone, particularly Facebook’s new online video product. The...
A look inside publishers’ content studios
With digital ad rates tugging revenue downwards, many publishers have turned to content studios to pick up the slack. The studios, which publishers use to...
Kantar, SecondSync… Why measurement is key to Twitter
Twitter is working aggressively to make a place for itself as the dominant second platform with television viewing. While many recognise that Twitter has successfully...
Data pick of the day: Exclusive content leads to brand advocacy
As online creativity and marketing become more sophisticated, there is more evidence coming through on consumers’ willingness to like, share and promote a branded activity...
AKQA asks entrants to ‘Rise’ for 2014 Future Lions
The countdown has begun for the Future Lions global student creative competition. In collaboration with the Cannes Lions International Festival of Creativity, AKQA hosts Future...
MediaCom extends global partnership with Volkswagen Group
MediaCom Worldwide has extended its 16-year relationship with the Volkswagen Group for a further three years. The appointment signifies the next stage in a partnership...
Mindshare SG ups content mktg focus; launches ‘Discovery’
Mindshare Singapore has launched a new full service media unit called Discovery. As the frequency of branded content continues to rise, Mindshare believes increasing emphasis...
Twitter advertising gets new mobile features
Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets. This option will enable consumers...
The Weekly Digital Marketing Update @ Copenhagen INK (31-03-2014)
Asia Digital Marketing News Week in Review: Growing the ecosystem, one exit at a time TM agrees to buy controlling stake in P1 Former Gawker...
Data pick of the day: Tech products most discussed online
Influencers have gained prominence in the marketing ecosystem, especially in the wake of digital growth. Even though influencers, also dubbed as brand advocates by some,...
OMD bags RACV & Pacific Brands in Australia
Following competitive pitch processes, OMD has clinched two wins in Australia. The agency has been appointed the media AOR (agency of record) for RACV, pegged...
