The Burden Of Click Fraud Is One To Be Shared
Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s purchase of UK-based security specialist...
Tagged: brand
Clean? Cluttered? Classy? The state of online editorial design
The state of publisher design today is a mixed bag. While there is no shortage of intrusive banner ads, tiny typefaces and cluttered article pages, there’s also...
Of the programmatic haves & non programmatic have-nots
It may appear that the advertising ecosystem, specifically the component that is impacted by technology, is mushrooming with too many players on the programmatic side....
Six takeaways from Internet Trends Report for marketers
Communication professionals are constantly on the lookout to learn more about the evolution of internet discipline. It is perhaps this curiosity that led me to...
In A Crowded Video Ad Space, YuMe Turns to Data Science To Tell TV Brand Stories
Following a March launch of its first programmatic platform Video Reach, video ad tech company YuMe showed 40% growth in revenue year-over-year, totaling $37.3 million...
Why SMS Is The Next Evolution of 1:1 Marketing
The following is an exclusive guest contributed post from Barbara Palmer, Chief Revenue Officer of CallFire, a cloud-based text and voice platform. A recent article...
The Truth About Online Ad Fraud
The FT published an article documenting the levels of online ad fraud present on a recent Mercedes-Benz campaign earlier this week bringing the debate to a more...
Rocket Fuel Hits Back At ‘Sensational Headlines’ In Bot Traffic Row
Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after being cited in a critical...
The Programmatic problem: What’s an audience without a show?
John Battelle is executive chairman of sovrn Holdings, a programmatic advertising and publishing platform. He’s the founder of Federated Media. Before the rise of programmatic...
5 key takeaways from MMA Forum Singapore 2014
The annual Mobile Marketing Association Forum (MMA) Singapore 2014, held on May 22, 2014 in Singapore, witnessed over 250 delegates representing the mobile marketing ecosystem...
Service brands thrive in tech space as product-based struggle
Technology service companies have thrived in 2014 as compared to brands focused on products struggled. Among Millward Brown’s BrandZ Top 100 Most Valuable Global Brands...
MMA Debuts Info-Packed Mobile Marketing ‘Case Study Hub’
Consistent with the Mobile Marketing Association’s stated mission to cultivate knowledge and build capabilities for marketers and agencies, the MMA on Thursday launched what they...
Meet the finalists for Pornhub’s new creative director
Based on the caliber of finalists in Pornhub’s competition for its creative director, it seems the porn industry is no longer a haven for society’s...
Mobile internet is transforming China: SY Lau, Tencent
If it was the automobile industry that revolutionised the United States over a century ago, then it is mobile internet that is shaping up one...
Speed is the new currency in a mobile world: Rahul Welde
The continued evolution in the media landscape has opened up new opportunities and given birth to important channels of communicating with consumers. For marketers, a...
The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic...
