Inside The Atlantic’s events juggernaut
At The Atlantic’s New York Ideas festival in May, attendees looked on as Dominique Ansel, the inventor of the Cronut, whipped up his signature pastry...
Tagged: brand
What’s wrong with Facebook’s Buy Now approach?
There has been talk for a while about f-commerce (Facebook commerce) or s-commerce (you guessed it, social commerce) and it finally looks like it’s here....
Sizmek, comScore, Nielsen partner for performance metrics
Sizmek is offering marketers a tool with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data...
Spizza banks on the power of social listening
Since launching its first pizzeria in Club Street in 2002, one of Singapore’s trendiest dining districts, Spizza’s aim has always understood that the culinary fascination...
Steve Forbes: ‘Just pining for the good old days is not the way to move ahead’
Forbes Media agreed on Friday to sell a majority stake in itself to a consortium of Hong Kong investors, concluding a 9-month sales process. The sale...
How Nike encouraged Hong Kong’s youth to ‘own the night’
During summer holidays when school is out, Hong Kong’s youth audiences find themselves with more time on their hands. Nike wanted to leverage this opportunity...
Brands Pairing with Popular Users on Social Media
When Jessica Shyba posted a photograph of her infant son napping with his puppy, she became an instant online success, her photo and the blog...
As dating goes digital, what’s in it for brands?
The generation accustomed to communicating at all times is coming of age and bringing the same attitude to their romantic lives! “I think in the...
Should Small Businesses Be Investing In Programmatic Display Advertising?
Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape the UK economy, as the...
Unlocking the value of social media engagements during live events
The proliferation of mobile devices and social media platforms has caused a significant shift in the way consumers now experience live events. The conversations surrounding...
Making TV Smarter And More Actionable In the Multi-Screen Era
With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that was rarely foreseen by advertisers...
The Weekly Digital Marketing Update @ Copenhagen INK (14-07-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the last week. Enjoy!...
Innovate or die: A cautionary tale
Dell was at one time one of the world’s most fearsome marketing machines. They had perfected their approach to a fine art. Using rigorous multivariate...
Data pick of the day: 36% internet users write personal blogs
According to Global Web Index’ latest wave of research, 36 per cent of internet users aged 16-64 said that they wrote on a personal blog...
Walmart: The New Media Agency
Walmart’s widely revered as a retail maven, but media buyer? It’s a brand-new capability for the $473-billion company, which on Friday revealed more details about...
SI’s LeBron scoop was a social media sensation. So, what now?
Sports Illustrated got the exclusive of the year Friday when free agent forward LeBron James announced in an open letter that he would be returning to...
