Shazam gears up to monetize mobile “second screen” viewing
Shazam – the song recognition app that is used by 100 million people per month – is making an even stronger push to link TV...
Tagged: brand
Addressable TV Will Be A ‘Massive’ Ad Category, If Cable Operators Are Willing
Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will...
Eugene Cheong leads Socialathon 2014 jury as President
The entries are in, the countdown has begun – Socialathon 2014 Awards is gearing up to recognise excellence in social media marketing in the Asia...
Eugene Cheong leads Socialathon Awards 2014 jury as President
The entries are in, the countdown has begun – Socialathon 2014 Awards is gearing up to recognise excellence in social media marketing in the Asia...
ATS London 2014 Agenda Now Published – Where The Industry Is Going
This year will see the fifth ATS London, ExchangeWire’s flagship conference, take place. Due to increased demand, ATS London has moved to a bigger venue...
Millennial: Mobile Advertising in Travel Sector Increases 400%
The latest version of Millennial Media’s, Scorecard for Mobile Advertising Reach and Targeting report (S.M.A.R.T.), shows just how fast mobile advertising is growing in certain...
The ‘rich’ evolution of mobile advertising
When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as...
Facebook “Retargeting” study: Mobile Ads not only work better, they are cheaper too!
“Retargeting” is a very effective, rapidly growing technique to improve the conversion rate from digital advertising. Only recently have advertisers been able to use the...
P&G will merge or divest more than half of its brands
Procter & Gamble Co. plans to divest, discontinue or merge more than half of its brands globally as it restructures to focus on its top...
The Weekly Digital Marketing Update @ Copenhagen INK (05-08-2014)
Asia Digital Marketing News Week in Review: Lots of funding activity in SEA Catcha.com’s Nic Lim to get his IPO … 14 years later Branded...
Phive Rivers’s digital mandate bagged by Percept’s Allied Media in India
Phive Rivers, a premium fashion brand for bags, which recently awarded their brand business to Hakuhodo Percept, has also signed up with Allied Media as...
Hooray, brands get choosier about their social content
Real-time marketing, the advertising buzzword that has plagued our Twitter streams since Oreo decided to dunk in the dark during the 2012 Super Bowl, is...
What FB’s Buy Now means to ecommerce & marketers
Facebook plans to introduce a Buy Now button to its brand pages and news feeds. The news follows Twitter’s acquisition of CardSpring, an ecommerce platform...
YouTube Effort Boosts Awareness, But What About Ad Sales?
Four months ago YouTube launched a marketing blitz to make audiences and advertisers more aware of its homegrown talent. So how has the campaign worked...
Branded Content by BuzzFeed Giving Brands an Awful Lot of Bang for their Buck
Have you see BuzzFeed’s “Dear Kitten”? You probably have, since this specific bit of brilliant branded content that they created has nearly 15 million views...
Confessions of a magazine editor: ‘An impossible job’
Being a magazine editor isn’t the glamorous gig it once was. Long martini lunches with fellow wags and expensive photo shoots have given way to frantic...
