What Were the Key Trends of 2014?
The quest for ‘actionable data’, ‘talent’, and a ‘single customer view’ were the top priorities last year among of media professionals surveyed by ExchangeWire, as the...
Tagged: brand
How LinkedIn’s InMail policy change will impact brands?
LinkedIn has announced changes to its InMail policy. Starting January 1, 2015, LinkedIn would return InMail credits for every response that a mail gets, rather...
#sowhoknew: Rapping with Snoop Dogg – CES Day 3
It’s not often you meet a cultural icon but today I had the privilege of meeting the one and only Snoop Dogg. Rapper, singer, songwriter,...
Marry digital with traditional: JWT’s Tom Doctoroff
As the brands are shifting focus from advertising to digital marketing for the fear of being called obsolete, Tom Doctoroff, Asia CEO, JWT, talks about...
How Poppin is turning your favorite color into a data empire
“Work happy.” Poppin’s catchphrase was originally an appeal to overlooked office drones sitting in colorless cubicles, unaware of how their uninspiring environs affected their lives....
Communities In Schools Taps Custom Video To Bolster Brand Recall
Despite reaching 1.3 million students and families, the 30-year-old national nonprofit Communities In Schools (CIS) had set a “pretty low bar” for brand awareness according...
5 digital marketing predictions for 2015
As the New Year is here, it’s important to reflect on how the trends we’ve seen in the past year will impact marketers in 2015....
5 things we learned about building a new media company
Last year was supposed to have ushered in a golden age for journalism. Old and new media alike got infusions from tech-rich entrepreneurs like eBay founder Pierre...
What clicks for brands’ mobile apps in India?
Do you keep logging on to Goggle Play store or Apple’s App store for checking newly launched gaming apps and does similar behaviour work for...
Digital brand advertising grew by 15% in 2014
Brand marketing growth is outpacing direct response ad growth in digital advertising. In 2014, marketers reported running more (33 per cent) digital brand advertising campaigns...
Direct collaboration improves ad performance
As focus on programmatic media buying grows, marketers are looking to come up with a winning formula for advertising success. While there are many factors...
Smaller screen size gets big for mktg in India
The digital story in India has evolved over a period of time, today home desktops do not mark the digital development of an individual but...
Affle’s Anuj Kumar on why mobile is important for brands
Affle, a digital services company based out of Singapore has been in the market for over eight year now. Its key businesses revolve around mobile...
Data pick of the day: 58% users worried about online privacy
Globally, 58 per cent of the online population now agrees that they are concerned about the internet eroding their personal privacy, which is up from...
The best email campaigns of 2014
By some accounting, nearly 183 billion emails are sent every day. If your inbox is anything like ours, it feels like a billion are addressed...
The Year YouTube Courted Brands
Google spent the year branding YouTube as the de facto video partner for brand advertisers. 2014 was certainly active for Google’s video properties. Its ads...
