Publicis Groupe has acquired Expicient Inc. (Expicient), a global omni-channel services firm with expertise in inventory and order management systems (OMS), a capability that marketers...
Marketers in the new age advertising are engaged in the buzz around social media marketing strategies. In 2014, marketers in India were seen exploring the...
The Apple Watch will create new ways for brands to connect with consumers on the go Why? Because the Apple Watch is a new medium...
TUNE, the enterprise Software-as-a-Service company for mobile marketing behind the products HasOffers, MobileAppTracking, and MobileDevHQ, has posted impressive growth numbers for the India market, solidifying...
Snapchat has grand ambitions to become a dominant mobile media platform, and it has taken one step closer with live sports. The popular messaging and media-consumption app...
A good story can break through geographic, linguistic, technological and even cultural boundaries. And thanks to the rapid adoption of mobile phones in high-growth countries,...
Digital media, and especially buying it programmatically is still seen as an ‘emerging platform’ in Latin America, this is despite audiences there spending more time...
Hot on the heels of its Indonesian office opening last week, Twitter has also opened its Hong Kong office to service the online and mobile...
We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before...
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It...
The nimble, Smart Fortwo, by Smart Car is the perfect car for navigating Hong Kong’s narrow and congested streets or so is what the brand...
In the new age of advertising, the elusive youth TG continues to be an important part of the marketers’ growth strategy. As youth redefines conventional audience stereotypes, another segment – Indian...
OpenTable wants to be about more than open tables. The restaurant reservations system has unveiled a website refresh, a rebrand and a new pitch to...
Social media is emerging as an integral component in brands’ marketing strategy in India. An Ernst &Young study, ‘Social Media Marketing India Trends’, has further reiterated the sentiment...
Mobile World Congress has arrived, with the mobile industry’s biggest names all headed off to Barcelona. The event is still largely the domain of ‘legacy’...
This past week we saw the launch of the first leg of London Fashion Week (LFW). This event is held twice a year where everyone...
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