Native, content & other mktg ammunitions
When I began thinking about writing this article on trends in Content Marketing, I wasn’t interested in just discussing fads. I was hoping to focus...
Tagged: brand
Five Top Tips for Successful Programmatic Marketing in APAC
Brands that are new to Asia-Pacific or keen to push out their programmatic plans in the region but don’t know where to start, will find...
3 ways in which retargeting can be advantageous
What does the future promise for programmatic? Here is an attempt to extract some signals from the noise, by concentrating on one piece of gold,...
All eyes on mobile
Take a look around when you’re walking down the street, and I’ll be surprised if you don’t find just about everyone checking their phone. Many probably...
Have you planned for video play yet?
Southeast Asia has a history of embracing new technology rapidly, whether it is new social networks, smartphones, or electronic gadgets. The media and advertising industry...
J. Walter Thompson names Jeffrey Yu MD of Beijing office
J. Walter Thompson has appointed Jeffrey Yu as Managing Director of Beijing office. He brings a strategic mix of client-side and agency experience, spanning brand...
Programmatic: not new, but strategic
The advertising industry saw big global brands embracing programmatic and enter the marketplace on 2014. IAB figures shows that programmatic advertising in the UK grew...
AOL Debuts New Demographic Targeting for Brand Advertising
Optimized Demos are available across all AOL technology platforms with comScore validated Campaign EssentialsTM substantiating increases in ad targeting effectiveness by more than 15 percent...
Above & Beyond Programmatic Challenges in LatAm
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm,...
The 120 Media Collective’s Sniper to give new life to commercial & content
The 120 Media Collective, a digitally-inclined company founded by media entrepreneur, Roopak Saluja, that creates and distributes content for audiences and brands across multiple platforms,announces...
5 charts that show just how out of touch brands are with customers
Brands like to talk about how well they know what their consumers want. But the truth is, they’re barely scratching the surface. That’s the big takeaway...
Content: the mktg of tomorrow
Even within the fast-growing Asia-Pacific region, ASEAN countries stand out for their tremendous increase in costumers’ time spent online, participation in social media and online...
Engaging through branded communities
Looking back on 2014, one of my main takeaways for the year is that marketing on social media platforms – especially Twitter and Facebook –...
The data of it all
Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way...
VO5 introduces wearable tech for hair care
VO5, a UK-origin hair styling brand will launch a world first in wearable technology, a hair clip that monitors hair and provides real-time feedback on...
How French Publishers Are Winning Together
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A month ahead of ATS Paris,...
