A clear brand idea: How Japanese brands can capture ASEAN
Consumers in ASEAN and India deeply admire all things Japanese, according to a survey by J. Walter Thompson Asia Pacific. This means that the Japanese...
Tagged: brand
The business of social media: Internet evolution
Before we get into social networking sites and their business practice/s let us understand the Internet. Internet is an enormous and complex network of computers...
Apple CEO Tim Cook Admonishes Silicon Valley Data Gluttons
Apple has touted its dedication to safeguarding consumer data for years, making its privacy message a key component of its brand proposition. The tech giant’s...
Clutch Survey: Are Small Businesses Missing the Boat on Social Media Marketing? (Plot Spoiler: YES)
Fresh news from a recent survey by Clutch reveals what many people already know: too many small businesses are missing the boat when it comes...
ExchangeWire Research Quizzes Marketplace Quality Attitudes; ADTRADER Berlin 2015
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native....
Reddit Upvotes Video, Plots Publisher Tools
When Reddit revealed it would produce original video, code for “more premium content,” it was right in line with its pitch to brand advertisers –...
Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
Mind the consumer-brand gap
About 41 per cent of global consumers believe that they consciously share personal information with brands while 56 per cent believe that brands collect personal...
Telco Deep Dive: From telco to comco
Telcos’ key assets are no longer their physical networks but their brand and customer relationships, which makes them uniquely positioned to offer Communications, Commerce and...
The real challenge of digital marketing is wastage
The digital paid search map is getting more intertwined with the rest of the web. Brands now have to consider their strategy for pure desktop...
Dentsu Aegis Network acquires majority share in Flexmedia
Dentsu Aegis Network has acquired a majority share in Flexmedia, a digital advertising agency in Thailand. Joining one of Dentsu Aegis’ eight global network brands...
MMA Touts Jury and New Categories for 11th Annual Global Smarties
The Mobile Marketing Association (MMA) has just announced the jury and updated categories for the 11th Annual Global Smarties awards program. According to the organization’s...
IPG Mediabrands boosts global leadership team
Henry Tajer, recently appointed Global CEO of IPG Mediabrands, has announced several key positions to bolster his global leadership team – in a move that...
Here’s what you missed at the first CES Asia
Three days of incredible energy on the packed show floor came to an end as CES Asia promised to return in a bigger and better...
How Mindshare And Nestlé Localize Programmatic Video In China
Nestlé recently kicked off a global initiative to increase programmatic buying, but the market needed a specialized approach. Working with a local DMP and DSP,...
APAC Preferences in Brand Engagement Differ; Singapore IAB Ropes In Brand Marketers as Advisors
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: APAC...
