Out with Viewability, In with ‘Share Of Attention’? It Could Become Advertising’s Next Metric
According to Marc Guldimann, CEO at Sled Mobile, viewability might not be all it’s cracked up to be. Though it has gained a lot of...
Tagged: brand
Etihad Airways Partners airlines appoint Starcom as global media agency
It is another round of good news for Starcom Mediavest Group in India. After winning the media mandate of Dabur India last month, in a global...
Shripad Kulkarni is Vizeum’s India MD as S Yesudas pursues new role
After serving as the Managing Director of Vizeum India for over six years, S Yesudas, has decided to pursue new interests, moving on from his...
Ronita Mitra quits Vodafone India
Ronita Mitra has resigned as the SVP and Head of Brand, Media, Digital and Consumer Insights of Vodafone India. Sources close to the development have confirmed the...
UDigital names digital media venture Arré
UDigital, the recently announced digital media venture founded by Ronnie Screwvala, B.Saikumar and Ajay Chacko, announced its brand name. The venture is called Arré. The...
Are ‘Futures Markets’ the Way Forward for Programmatic Media Trading?
Using trading models originally designed to secure pricing guarantees for 18th century agricultural traders, ‘media futures trading, is at the very vanguard of the ad...
ATS SG Spotlights Need for Open Data Systems, Not for Walled Gardens
Delegates at this year’s ATS Singapore express concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need...
SE Asians most likely globally to trial new product offerings
Southeast Asian consumers lead globally in the affinity to invest new products. Around 73 per cent consumers in the region say they purchased a new...
Michael Lebowitz, Big Spaceship Founder & CEO, to Chair 2015 IAB MIXX Awards Jury
Lebowitz to Guide Debate and Decision-Making Among Jury Panel of 39 Top Creative, Brand, Agency & Media Leaders NEW YORK – The Interactive Advertising Bureau...
Why innovation is a must for brands, agencies & startups
Innovation is a must to thrive in today’s world of business for organisations of all sizes. On one hand, large companies face unprecedented demand for...
What does ad:tech ASEAN hold for new-age marketers?
Marketing and advertising experts across the digital arena are ready to be a part of the ad:tech ASEAN conference this year. The two-day event from...
Microsoft, AOL & AppNexus Form Triumvirate; RadiumOne Raises $54m
In this week’s ExchangeWire European Weekly Roundup: Microsoft checks out of the ad business’ RadiumOne in bumper funding round; Survey shows the decline of the...
Indian agencies and brands lack the hunger to make it large
I came into this year’s Cannes festival mid-week and it has been a fantastic few days. Innumerable awespiring chats, kick-ass work showcases, surprising celeb dropping,...
Programmatic, Coming to a Street Near You
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the...
ad:tech ASEAN announces speakers for Singapore event
Over 60 industry experts will be part of the ad:tech ASEAN conference this year. The two-day event which will kick off on July 7, 2015 in...
Mobile Video Advertising Grows by 367%; 15% of Britons Blocking Online Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Mobile video advertising grows by 367%; 15% of Britons...
