Are Closed Platforms Selling Marketers Short?
With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at Ensighten (pictured) predicts that one...
Tagged: brand
#mavericksindigital: How China’s Black Monday is impacting our industry
We’ve seen a massively volatile market the past two weeks with all major indexes making significant slides. Markets were already in the red last two...
Brand safety & programmatic: It’s time to stop buying blind
Programmatic introduces transparency and control to the complicated online ad market. It gives buyers visibility over what they’re buying, helping to ensure ads appear in...
Infectious Media Becomes World’s First to Use Interest Based Audience Targeting Feature to ‘Stop the Skip’
Partnership with Vidiro will allow Infectious Media to use real-time data to hyper-target users watching YouTube videos London – Infectious Media, the international programmatic agency,...
Fyber Going Big in Mobile Ad Tech; IAB in Final Push to Transition Publishers From Flash to HTML5
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber earmarks capital for expansion; WPP hauls...
Deciphering the Infinite Iterations of the Consumer Journey
The consumer journey is no longer a single pathway from awareness through consideration to conversion. In this piece, Ben Sidebottom, director, solution architecture, Visual IQ (pictured) discusses how...
OMD China unveils Smart TV measurement tool Predictor 2.0
OMD China has launched Predictor 2.0 – a pioneering tool which is designed to help marketers evaluate the real value of existing TV programs. Predictor...
Instagram offers vertical and wide-screen images, and these brands were on it
Instagram just launched a vertical video option that shows the format continues to take over the mobile viewing experience. Facebook’s photo-sharing app announced today that...
One ad ecosystem – helping us live the simple life
Life was simpler in the olden days. Roads weren’t as busy, jobs finished at five, you probably didn’t always lock the front door and people...
SVG adds Komli Media to overall offering
After selling out the SE Asia operations to Axiata’s Adknowledge group earlier this month, Komli Media has sold out its India operations to Smile Vun...
Do Ad Servers Still Have a Place in Programmatic?
Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem – including the rise of...
5 old fashioned mktg gimmicks to revamp your brand
The marketing gimmicks listed here are age-old but don’t seem to have lost their charm even today. The deal is to use them innovatively to...
Alcatel Flash Plus hits Malaysian market with Lazada tie-up
Alcatel Mobile Phones has launched the Alcatel Flash Plus in a tie-up with Lazada Malayusia, in a bid to re-introduce its brand presence and product...
In It Together: Publishers & Buyers
We are living in the golden age of digital, where most people are spending a good portion of their lives being plugged into more than...
Flipkart’s Ravi Vora steps down as CEO of Strategic Brands
Ravi Vora has stepped down as the Chief Executive Officer of Strategic Brands Group at Flipkart. Prior his appoint as the CEO of Strategic Brands, Mr...
Media Fragmentation Should Be On Every Marketer’s Mind
AdExchanger | The director of ad technology for Netflix, Tony Ralph, and director of marketing for Abe’s Market, Michelle Goldstein, will appear at AdExchanger’s Omni.Digital...
