Delivering on the promises of programmatic
The term ‘programmatic’ is defined differently depending on whom you talk to, but at its most basic level, it’s simply the applied use of data...
Tagged: brand
#sowhoknew: How Beyoncé OWNS social media
Beyoncé is pregnant. With twins. Unless you have been living under a rock you will know this. The already iconic picture was released on Instagram...
Twitter reacts to Nordstorm, Neiman Marcus dropping Ivanka Trump line
Nordstrom announced last night that it is dropping the Ivanka Trump brand from its stores and now Neiman Marcus is following suit, as a growing...
WPP merges Landor & Designworks Aus to create brand agency
WPP AUNZ has merged Landor Australia and Designworks Australia to form a brand and customer experience design agency. The merger brings together two successful businesses with...
#sowhoknew: How to stand out on LinkedIn
On your LinkedIn profile do you describe yourself as Creative? Focused? Passionate? All strong descriptors but, according to the latest LinkedIn research, so does everyone...
DT appointed by International Table Tennis Federation for an intuitive app
Creative technology agency DT has been appointed by the International Table Tennis Federation (ITTF) in a bid to amplify its new high impact, shorter format...
Starcom bags Mahindra Holidays account
In a significant development, Starcom India, part of Publicis Media India has won the digital duties of Mahindra Holidays & Resorts India Ltd. The business...
Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq
With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another...
2017 Predictions for a connected world
Digital revolution has largely been a godsend in the field of marketing. Emerging new technologies are changing the way consumers interact with brands which in...
Top Ranked Intimate Brands Continued to Outperform S&P and Fortune 500 Indices in Revenue and Profit Over Past 10 Years, According to MBLM’s Brand Intimacy 2017 Report
Apple Ranked Most Intimate Brand, Followed by Disney and Amazon Escapist Brands Performed Well Due to Melancholy Mood NEW YORK — The top ranked intimate...
Adobe’s hot trends for marketers in 2017
2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally —...
Entering the year of the tori
It’s that time of the year again. In the northern hemisphere, coats are worn as temperatures drop. In the southern hemisphere, the opposite happens. Across...
The 2017 Shopper; Mobile Games Vs Social Apps
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
‘Focus on your business’: 5 new years resolutions from agency creative leaders
We’re deep into January. Have you abandoned your New Year’s resolution yet? We start off the year by making promises to ourselves about how we’re...
Why brands need to look at context-driven campaigns for mobile
It is a common sight for Singaporeans to be on their smartphones for almost everything on the daily basis – from managing our finances to...
Dentsu Aegis Network acquires Indonesia’s Dwi Sapta
Dentsu Aegis Network has signed a definitive agreement to acquire Dwi Sapta Group, the number one local advertising media agency in Indonesia. The multi-brand acquisition...
