Jetstar Australia appoints J. Walter Thompson as new creative agency
Jetstar has appointed J. Walter Thompson Melbourne to be its Australian creative agency partner, after a competitive pitch process that commenced last October. J. Walter...
Tagged: brand
Why Mobile Is Primed For Ad Tech Innovation – And That Emoji Ad Network
It’s the mobile industry’s big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry flock to Barcelona to discuss...
Twitter adds customer service tools for brands
To look at competing with Facebook on providing a platform for customer service, Twitter has rolled out two new tools. The company highlighted that with millions...
EVA Airways appoints KRDS SG to boost its presence on Facebook
EVA Airways Corporation, the Taiwanese International Airline has appointed social and mobile Agency, KRDS Singapore as its social media agency tasked with handling the airline’s social...
Feds: Apple’s Stand Against Us Is a ‘Marketing Strategy’
The Department of Justice and Apple’s dispute over the unlocking of a phone used by a suspected terrorist appears to be getting more strained. The...
Engagement is a better route to campaign accuracy than big data alone
At the same time, technology providers are also more motivated to apply their data and target consumers efficiently, instead of simply shooting for volume. Of...
OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the knowledge gaps and supply the...
Inside Out: Intel Is Reinventing Itself With A Brand Overhaul
AdExchanger | Intel’s ambitious new brand strategy is no chip shot. Primarily known since the 1990s as “the computer inside,” the microprocessor manufacturer aims to...
Turner Broadcasting: We’re A Marketing Services Company, Not Just A TV Media Brand
AdExchanger | Turner Broadcasting sees a future where data and creative coexist more fluidly for TV advertisers. The company’s ad boss made a bold prediction...
Facebook to open up Instant Articles to all publishers
When Facebook launched the Instant Articles feature in May last year, it was only available to select publishers. But now the company will be opening...
Stroller brand Easywalker appoints SuperHeroes for global comms
Following a successful pitch, the international stroller and buggy brand Easywalker appoints SuperHeroes Amsterdam/NYC as their new communication agency. At the moment, the Easywalker strollers...
Marketers Not Keeping Up In Mobile Race
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies...
Is BBC3’s Move Online the Future of TV?
Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100% digital continues, with BBC3 achieving...
Google Gets Social By Proxy; AdBlock Fast Is Back In The Google Play Store
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google + Twitter Twitter’s head of US ad sales, Matt Derella, spoke...
Australian brands struggle with social media content creation: Survey
The number one challenge for businesses in Australia using social media is content creation, according to a survey conducted by Hootsuite. As many as 30...
OMD tops Gunn Report; Coca-Cola leads advertiser list
OMD topped the Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, for 2015. The report summarises the overall media performance in...
