Angry Birds unleash ‘outrageous fun’ at McDonald’s China
TBWA\Shanghai has developed a new integrated campaign for McDonald’s China to promote the arrival of the Angry Birds Burger Collection to restaurants across China, ahead...
Tagged: brand
Activision Blizzard Courts Ad Dollars As It Builds Its E-Sports Empire
AdExchanger | Activision Blizzard, the gaming and interactive entertainment brand behind the “Call of Duty” franchise, and which acquired Major League Gaming (MLG.tv) for $46...
Ibotta Teams with LiveRamp to Drive Incremental Sales for Retailers
As part of the company’s stated mission to help retailers drive incremental sales and new customer acquisition, Ibotta — a mobile shopping app that pays...
Marketing technology for building customer experience
Technology, particularly in marketing is advancing at a lightening speed, which cannot be ignored by the marketers who are struggling between the traditional and contemporary...
ISBA Not Collaborative in Call for Transparency with Latest Agency Contract Launch
On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new contract terms for media agency...
Content’s reign continues in a world of digital disruption
Few sectors of the economy have been impacted more by digital disruption than the entertainment, media and publishing industry. Content has always been the industry’s...
BBDO’s David Tay heads to Havas Worldwide Singapore as GM
Havas Worldwide Singapore has appointed David Tay as General Manager of the agency. In his new role, Mr Tay will lead and manage the group’s business portfolio...
Jill Kramer Joins Accenture as Managing Director of Advertising
Advertising veteran and creative visionary to ignite Accenture’s global brand, digital first agenda NEW YORK – Accenture (NYSE:ACN) has hired Jill Kramer as managing director...
A new brand’s entry into India: The initial questions
Remember high school? Were you ever in a situation where you had to shift schools mid-term? Or your first day of college? Or for a...
NewFronts: Digital Pubs Act More Like TV
AdExchanger | YouTube reaches more 18- to 49-year-olds on mobile alone than any cable network or broadcaster, said Susan Wojcicki, CEO of YouTube, during Google’s...
10 fine digital marketing stats from this week
Now, on with the stats… Volkswagen the least-engaging brand amongst US consumers 42,792 American consumers participated in Brand Keys’ 2016 Customer Loyalty Engagement Index. I’m not...
The 4 Cs of ecommerce in India
Asia is the largest ecommerce region in the world, turning over USD 877.61 billion in transactions in 2015, and India’s contribution was a staggering 129...
How Maybelline Indonesia doubled its engagement on Instagram
Maybelline Indonesia partnered with Lion & Lion to create an Instagram content strategy that would drive engagement and follower growth for the brand locally. Background...
Why Omni-channel Marketing Can No Longer Be Avoided by Banks
The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about how digital transformation is forcing...
Content Marketing Spend on the Rise; Original Digital Video is the Way Forward
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
Microsoft names new sales & mktg GM for Greater Asia region
Microsoft appointed Bradley Hopkinson as General Manager, Retail Sales and Marketing for the Greater Asia Region. Based in Singapore, Mr Hopkinson is responsible for leading Microsoft’s retail sales...
