Best of the week: The Olympics show how media’s changed
The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal:...
Tagged: brand
The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate...
A System of Record with Data Integrity: Q&A with Impact Radius & Forensiq
14 June, 2016, it was announced that Impact Radius, the marketing and affiliate solutions platform, had acquired ad fraud detection and prevention platform, Forensiq, for...
What are the benefits of a creative management platform (CMP)?
What’s the typical use case of a CMP? Creative management platforms help conquer today’s ad design and production challenges. Advertising keeps getting more fragmented. Campaigns...
Recession-ready marketing
Not since 2008 has the future been more uncertain. With the collapse of Lehman Brothers still fresh in the memory of most, the global economy...
Technology and QSR Companies Are Top Investors in Mobile Performance Advertising
Opera’s Q2 Mobile First Insights Report Shows Retail and Automotive Brands Also Driving Growth and Consistent Spend in Brand Performance SAN MATEO, CA – As...
Crest, Publicis Shanghai celebrate Olympians
Since the first bite of a gold medal at the 1984 Summer Olympic Games in Los Angeles, athletes on the podium can’t seem to resist...
How Lynx’s ‘Bigger Issues’ campaign helped reinvigorate the brand
Recognising the fact that it was suffering from a lack of credibility (and more than a hint of sexism) it decided to scrap its tagline...
Dos & don’ts for engaging social media audience
In this age of social media, many companies have found great success by investing in their social media presence, managed by in-house teams or communications...
Pinterest Video Ads; Lotame Unlocks Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and...
Eagles vs Drones: Why Mobile Marketing is Looking Back to Go Forwards
The progress driven by technology in the past decade is truly astonishing; but it’s easy to forget that history was full of smart ideas too....
Behind the rise and fall of the NYT Now app
Thursday closed another chapter in the history of publisher apps. The New York Times shut its NYT Now mobile app, ending a two-year, heavily funded...
How the NSPCC is putting a positive spin on its marketing with Pantosaurus
Combining clever creatives with strategic targeting, it marks the charity’s continued efforts to put a positive spin on its branding. Here’s three things that elevate...
Programmatic Guaranteed: The Promises And Perils
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
Yuri’s Jury: Unsportsmanlike advertisers sent home
‘What are you doing Jan?’ We’re in a meeting room just before a major presentation to an important client. ‘Oh, I’m just jotting down some...
Denny’s Facebook Live gambit: an animated talking pancake
Denny’s is coming to Facebook Live to answer the question none of us were asking: What would a pancake say if it could talk? For its...
