Hahn SuperDry tells Australians to ‘Never Settle’
Hahn SuperDry has unveiled its latest campaign, ‘Never Settle’ via Ogilvy Sydney, which urges consumers to get out of their comfort zone as that might...
Tagged: brand
Four implications of Snapchat’s update to its Stories page
Users that have updated the app recently will find that: The Discover channels have been demoted to the bottom of the feed. Snaps no longer...
PHD names Eileen Ooi as Head of Malaysia
In an effort to sharpen focus on the continued growth of Malaysia, PHD has appointed Eileen Ooi to lead its Malaysia operations. As Head of...
Data Enrichment: The Alchemy of Data Transformation?
Data enrichment can provide substantial value to marketers. But why and how? Writing exclusively for ExchangeWire, Peter Silverwood (pictured below), chief scientific officer, iotec explains that data...
Lemon Square gets a cookie talking to target Filipinos, goes viral
In a bid to stand out in a sea of cookie brands in the Philippines, Lemon Square decided to maximise the digital space to launch its...
mcgarrybowen enters Indian market with Happy Creative Services acquisition
Dentsu Aegis Network has signed a definitive agreement to acquire creative marketing agency, Happy Creative Services (‘Happy’) in India, which will join the global mcgarrybowen...
Best of the week: BuzzFeed’s e-commerce dreams, publisher bot nightmares
Summer is behind us, school is in session and already the Halloween decorations are going up. Does pumpkin have a brand problem? Maybe we’ll address...
Salesforce Acquires Krux; Criteo Buys HookLogic
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo...
The Fall of Walled Gardens: Time for Transparency
How are walled gardens impacting an advertiser’s ability to effectively measure digital advertising activity? They are removing the necessary impartiality required for a fair metric...
Building confidence in your craft
The advertising agency sector is facing a talent crisis. A joint report by LinkedIn and 4A’s showed that when compared against competitive industries, the rate...
IPG Mediabrands launches health agency Healix
IPG Mediabrands, the global media arm of Interpublic Group has launched Healix, a new global division focused on Life Science and Healthcare brands. As part of...
Focus on customer experience, not sales
Focusing on the customer experience rather than fretting solely about sales shouldn’t be a novel idea, but more often than not, the numbers take precedence...
Maxus APAC names new chief client officer & chief planning officer
Maxus Asia-Pacific has announced two major promotions in the regional team. Rose Huskey is now Chief Client Officer for APAC while Dick Laurie becomes Chief...
Ignite wins Acer Malaysia’s social mandate
Ignite SDN BHD recently won another chunk of creative duty for Acer Malaysia; this time it was social media. Ignite has been the primary agency in...
Wunderman International promotes Alexandra Beneville to MD
Wunderman has promoted Alexandra Beneville to Managing Director of Wunderman International Tokyo. Ms Beneville previously serviced as Senior Vice President, Account Services, for the agency. In her...
Jordan Bitterman Leaves Agency World, Becomes CMO Of Weather Co.
AdExchanger | After many years in leadership roles at media agencies, Jordan Bitterman will move to the brand and media side as chief marketing officer...
