GPShopper Brings New Mobile Marketing Resources to Retail
With the holiday shopping season fast approaching, it’s a great time of year to introduce new mobile marketing solutions for retailers large and small. To...
Tagged: brand
Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes
When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads,...
Ustream’s LiveAd Combines Power of Live Video with Digital Advertising
Industry’s first display advertising units to integrate live video result in 10x spikes in viewership and engagement SAN FRANCISCO – Ustream, Inc., the leading video technology...
Phil Guarascio Joins Simulmedia Board of Directors
Inventor of Current TV Paradigm Sees Simulmedia As Future Of TV Ad Sales NEW YORK – Simulmedia, a targeted television advertising company, today announced that Philip...
Announcing Socialbakers Analytics for the Russian Social Media Platform VK
Socialbakers announced Socialbakers Analytics for VK. With over 50 million daily active users worldwide, VK is an essential channel for any global brand that is...
‘Marketers Must Measure Their Data Footprint’, by Pierre Naggar, MD EU, TURN
Big data, small data and everything in between are the talk of the marketing town these days, but many in the industry are missing the...
Clorox Fights Back Against Yale’s ‘Poopetrator’
A fecal scandal dropped at Yale University’s Saybrook College laundry room over the past week. The Yale Daily News has reported, horrifyingly, that the facility...
EXCLUSIVE: Mike Nolet, CTO & Co-Founder at AppNexus, Discusses His Departure From the Company & Why He is Leaving Ad Tech
Today, Mike Nolet, Co-Founder & CTO at AppNexus, announced he is leaving the company. Here, Nolet discusses why he is leaving AppNexus at this time,...
ActionX and Branding Brand Announce Mobile Commerce Partnership
NEW YORK – ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, announced a partnership with Branding Brand, the...
How One Adult Site Attracts Mainstream Advertisers
Advertisers are always looking for cheap, effective ways to put ads in front of their target audiences. A growing number are turning to adult websites...
Lucy Lights the Way for Runners
To those who’ve always wanted to run through a magical fairy forest with sparkling lights, today is your lucky day. Women’s sportswear brand lucy Activewear,...
Millennial Media Launches Comprehensive Suite of Mobile Measurement Products
Omni Measurement Solutions Shines a Light on Mobile Campaign Effectiveness by Showing Impact on Foot Traffic, Total Spend, Brand Lift and more BALTIMORE – Millennial Media...
Apple takes over as worlds most valuable brand
This story is less about mobile advertising and marketing specifically, but more about the overall perception of value in the marketplace. For many years, the...
Marketers Can Connect with Consumers across 50 Cable Networks on Any Screen for First Time with TWC Media Ads Everywhere
NEW YORK – Time Warner Cable Media (TWC Media), the advertising sales division of Time Warner Cable, announced the launch of TWC Media Ads Everywhere, a...
‘Breaking Out of Search: 24/7 Media Assists SME Advertisers Tackle Local Digital Advertising Opportunity’, by Nicky McShane, European Managing Director, 24/7 Media
The exponential rise of digital marketing over the past ten years has been dizzying for all of us to witness, yet its relevance and importance...
Autobytel Makes Strategic Investment in Newly Formed AutoWeb to Help Launch Innovative, Targeted PPC Marketplace for Online Automotive Advertisers
Investment Positions Autobytel to Capture Larger Share of Online Automotive Revenue; Help Auto Manufacturers Reach Highly Targeted Car Buyers IRVINE, Calif. & MIAMI – Autobytel Inc. (Nasdaq: ABTL), the...
