More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project...
Tagged: blog
How travel brands can use content marketing to stand out
From Marriott’s Travel Brilliantly and Four Seasons Magazine to AirBnB’s City Guides and Virgin America’s Flyer Feed, leading travel brands are turning to content marketing...
Inform or entertain: Is your content worth reading?
Do you hate ads? I loathe ads. I run three separate ad-blockers and another plugin that disables videos, just so I won’t have to run...
Are you happy with your LinkedIn marketing plan?
To have success with LinkedIn, you’ll need to make a long-term commitment to your plan. A strategy that delivers results requires ongoing management, monitoring, analysis...
Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm;...
Facebook Audience Network Sells Video Ads for Third Parties; Twitter Takes Ads to Embedded Feeds
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter...
Facebook adds branded video ads to its Audience Network
A week after launching its retargeted ads on Instagram, Facebook will now sell video ads on behalf of brands as well. The social network has...
Facebook expands retargeted ads to Instagram
Instagram ads are going to become more personalised for users as Facebook is introducing the retargeting feature of dynamic ads on the platform. Dynamic product...
UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
How Vox Media’s New Gadget Blog Circuit Breaker Will Earn Revenue
On Monday, Vox Media tech and culture site The Verge announced the introduction of a gadget blog called Circuit Breaker, which the company said will...
How online skincare company DermStore uses content as customer service
For online skincare company DermStore, its recent rebranding set out two goals: bring new customers in, and make them come back. The core focus of...
Starwood’s taking hotel reservations from Instagram
Everyone wants to use Instagram for sales, and Starwood’s hacking it to drive reservations. The hotel chain’s Tribute Portfolio brand is partnering with shopping platform...
Now publishers can sell branded content on Facebook
Celebrities, publishers and other influencers now have a chance to mint some money of their own from Facebook. The social network giant now allows them...
Instagram debuts 60 second videos to take on YouTube & Snapchat
Now that Instagram advertising seems to be attracting a lot of attention with 200,000 advertisers in six months, it is looking at giving competition to the...
Instagram To Try An Algorithm Based Feed; VOD Ads Diminishing User Experience
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instant Return In a few months, Instagram will roll out an algorithmically...
Facebook adds video capabilities to its Atlas platform
Facebook has launched several new tools for Atlas which is a people-based measurement and ad serving platform that works across different publishers. It added a...
