After a Long and Conspicuous Absence, Google Will Join the Facebook Exchange
After being absent for more than a year, Google will finally join the Facebook Exchange, Google said in a blog post on Friday. Google’s DoubleClick...
Tagged: blog
Google’s DSP Added To Facebook Exchange
More than a year after Facebook opened its exchange, Google is finally being integrated into the retargeting service through its demand side platform, DoubleClick Bid...
iQ media Delivers on the Promise of cliQ 4.0
iQ media’s New Version of their Flagship Product, cliQ 4.0, Provides New Tools that Raise the Bar in Business Intelligence and Content Marketing DOYLESTOWN, Pa....
Guinness Rolls the Most Effective TV Ad of the Third Quarter According to Ace Metrix
Camaraderie and Humor Feature Prominently Among Top Ads of the Quarter MOUNTAIN VIEW, Calif. – Ace Metrix®, the new standard in television and video advertising analytics,...
GroupM Partners with SpinMedia to Launch Original Online Video Series
“Stylist On Set” Will Be Hosted by Celebrity Stylist and Creative Director Johnny Wujek NEW YORK & LOS ANGELES – GroupM Entertainment and SpinMedia announced a...
OneSpot Turns Earned Media Into Targeted Ads
The chances of finding a company website that does not include a blog or other form of earned media is rare these days. While most...
EXCLUSIVE: Mike Nolet, CTO & Co-Founder at AppNexus, Discusses His Departure From the Company & Why He is Leaving Ad Tech
Today, Mike Nolet, Co-Founder & CTO at AppNexus, announced he is leaving the company. Here, Nolet discusses why he is leaving AppNexus at this time,...
Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free
Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too....
TellApart Acquires Email Marketing Optimization Provider AdStack
AdStack Technology Adds Email Personalization to the Suite of TellApart Marketing Solutions BURLINGAME, Calif. – TellApart, the preeminent provider of personalized marketing solutions for omnichannel commerce, announced...
Media Working: OPS NY 2013 Live Blog
We kick off today’s OPS by celebrating five years of Rob Beeler as AdMonsters’ content czar and chief emcee. Here’s to five more, buddy! Related...
Positive Quarter for Digital Ads Ahead of Holiday Season
Q3 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, a global leader in cloud-based...
Invite Media 2.0 Goes Global; Amazon’s Big Ad Plays
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Invite Media 2.0 Goes Global In an update to its DoubleClick Advertiser blog, Google...
The nuts and bolts of programmatic marketing (part three)
We’ve taken ‘programmatic’ to mean any channel where instructions are programmed in before being executed by a machine. This has led to us to buying...
Ace Metrix Declares Best Buy the Most Effective Back-to-School Retail Advertiser in 2013
Brands that Aired the Most BTS Creative Experienced the Largest Drops in Effectiveness Year over Year MOUNTAIN VIEW, Calif. – Ace Metrix®, the new standard in...
IgnitionOne Releases Industry-First Predictive Optimization Tool for Programmatic Display
SPOT® Predictive Algorithm Expanded Beyond Search to Optimize Display Advertising Bidding and Budgets across All Display Inventory NEW YORK – IgnitionOne, a global leader in...
Pinterest Will Test Promoted Pins — but Won’t Charge for Them (Yet)
Pinterest’s inevitable march toward an ad business now seems more imminent. The social-bookmarking company announced today in a blog post bylined by CEO Ben Silbermann...
