Facebook launches new mobile ad networkInside Facebook Audience Network
Details of Facebook‘s new mobile advertising network are now starting to come out, and it appears that this could have a major impact for the...
Tagged: banner
Out with banner ads, in with performance-targetting ads
Since the advent of the Web, banner ads have been the most common method used by marketers and their companies to target users with their...
Native for advertisers: five key considerations
Strike a balance The key to effective content marketing is to strike the right balance between brand messaging and content. To be effective, content must...
Mobile First Paying Off for Facebook
Facebook is reaping the benefits of its decision to become a mobile-first company. With approximately three-quarters of all regular Facebook users now accessing the platform...
Publishers to Ezra Klein: Good Luck! You’ll Need it!
Ezra Klein, the wunderkind behind the popular Washington Post policy blog Wonkblog, will be leaving the D.C. daily at the end of this week to...
How Pubs Learn to Love Viewability: WebSpectator’s MRC Accreditation and Time as a Metric
Riddle me this – what if desktop display ads were more like TV commercials? You hit up your favorite website and a banner ad appears...
Don’t let your mobile ads be unwelcome guests at the party
We are a hefty two decades into the commercialization of the internet, and this newest medium is still supported by one of the oldest broadcast...
In a Major Departure, Google Shows Banner Ads in S…
In a Major Departure, Google Shows Banner Ads in Search Results: buff.ly/HKIzPn
Gawker Reverses Course on Ad Exchanges
The list of publishers shunning ad exchanges is thinning rapidly. Gawker Media is the latest publisher to succumb to market pressure. It has quietly opened...
YuMe Targets Spam-Free Inventory with Latest Enhancement to Its Fraud Detection System
Company also introduces four anti-spam best practices to benefit the digital advertising industry REDWOOD CITY, Calif. – YuMe, Inc. (NYSE: YUME), a leading provider of digital...
Google Cranks Up Ads In Search As Keyword Prices Decline
It may have been easy to overlook how crowded with ads Google’s search results pages have become over the last couple years. But it’s hard...
Associated Press Is the Latest News Organization to Try Sponsored Content
The Associated Press is planning to introduce sponsored articles into the stream of news stories on its mobile apps and hosted websites. The rollout is...
Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes
When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads,...
MMW: Top Five Stories of the Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. iOS 7 Makes...
eMarketer: 2013 Mobile Ad Spending Up 80%
2013 is shaping up to be a banner year for mobile ad spend. According to the newest projections published this week by eMarketer, total digital...
‘Ad Tech Vendors Still Reluctant to Help Brands Grow Display’, by Gavin Deadman, Digital Marketing Manager, PKR Technologies Ltd
Innovation over the past few years has been moving at an astonishing pace, but one of my biggest bugbears, along with I’m sure 80% of...
