Tagged: B2B marketers

Commercial Marketing / Digital marketing

28/01/2024

Unlocking B2B Business Growth: The Power of Employee Advocacy and Executive Thought Leadership Programs on Social Media

B2B marketers are constantly seeking innovative ways to boost brand presence, engage with their target audience, and drive revenue growth. Two overlooked strategies, in my...

IPG unites agencies and clients under all-in-one data platform ‘Interact’ 21/10/2024
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
Superloop wants to set Aussies free from slow internet 21/10/2024
The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.
Move and win roundup: Week of October, 21 21/10/2024
Your Monday marcomms news starts here: leadership shakeup at JCDecaux ANZ, McDonald's, Australia's third largest advertiser launches a creative review, plus Clemenger's talent grab, and luxury brand wins for We Red Bridge communications.
GroupM wins Honor’s global media account, taking over China planning from Publicis 21/10/2024
EXCLUSIVE: The contract will run from 2025 to 2028, with an option for a one-year extension.
Creative Minds: Nina Gibbes on turning a year in New York into an ongoing design odyssey 18/10/2024
From starting skincare Slack channels to Soundcloud deep dives, this RGA visual designer’s secrets to success include self-care, house music, and plenty of creative energy.
Singapore Tourism Board launches global campaign to position city as a culinary capital 18/10/2024
International content creators will highlight Singapore’s diverse and innovative dining scene, in a bid to attract global foodies.
Deliveroo simplifies dinner, one dollar at a time 18/10/2024
Finally, a delivery service that understands that ordering food shouldn't require a degree in advanced couponing.
'UK feels very strong overall': Arthur Sadoun on another forecast upgrade, 'black box media models' & more 18/10/2024
Publicis chairman and CEO speaks to Campaign at Q3 results and says the group is "winning in China", highlighting the robust media and creative performance across Asia-Pacific in Q3 results.
Publicis upgrades global forecast as it reports 5.8% growth in Q3 18/10/2024
Organic growth tracks above 5% for a third quarter.
AKQA Group CEO Ajaz Ahmed resigns after 30 years 18/10/2024
Ahmed founded the business in 1994. It was acquired by WPP in 2012.

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Tagged: B2B marketers

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