BlackBerry Launches ‘Youthful’ New Smartphone… But Not for The U.S.
BlackBerry is testing what it calls a “youthful” new smartphone in selected markets… outside of the U.S. This week, BlackBerry raised the curtain on the...
Tagged: asia-pacific
Choosing a Domain Name That Attracts Foreign-Language Web Traffic
The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Source: ClickZ Asia
SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform
The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with walk-in customers....
Improving Your Digital First Impression
You have a variety of ways to improve your first impression for your business in the search and social environment. Source: ClickZ Asia
Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days
Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 subscribers to...
Digital Marketing and the Consumer Experience
Here’s why it’s time to improve the consumer experience online. Source: ClickZ Asia
WWF Exec: Using Social Media to Drive Earth Hour 2013
The NGO focused on a digital-first campaign leveraging social this year. Source: ClickZ Asia
CMOs Should Focus on Keyword-Driven Marketing
David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy. Source: ClickZ Asia
What I Learned About Social Media Marketing From My Mum Playing Candy Crush
The golden rule for social marketing and social games is the same. Source: ClickZ Asia
Standard Life Hong Kong Makes Foray Into Facebook Marketing
Its chief marketing officer has led the social media strategy and is said to be the first insurer to have a presence on the social...
Data Superheroes, Code Artists, and Visualizers
With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time...
Australian kids turn to apps in record numbers
Of those children who use apps, most are accessing an average of 7 per month and they are doing so on their smartphones and tablets,...
Digital Does Not Equal Social
If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face...
Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds...
Will Taobao Juhuasuan Overtake Yahoo Hong Kong?
According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Source: ClickZ Asia
Irrelevant Content: SEO Impossible
I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here’s why. Source: ClickZ Asia
