Tagged: asia-pacific
Embracing the Reality of Multi-Touch Attribution
It’s no longer a concept or technology that is only for those with deep pockets. Consider this approach. Source: ClickZ Asia
Advertising Statisitcs
The Advertising Statistics documents are part of Econsultancy’s Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are...
Estee Lauder Endorses YouTube’s TrueView Ad Format
Including stats on YouTube’s Generation C in Hong Kong. Source: ClickZ Asia
Pre-Rolling in the Deep
Just because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a result? Source: ClickZ...
Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Source: ClickZ Asia
Mobile Games: The Ultimate Gateway for Mobile Advertising
With mobile games responsible for some of the highest rates of user engagement seen in the mobile world today, it’s no surprise that advertisers are...
Just Passing Through? A Look at LINE vs Facebook
That Japanese are simply “replacing” Facebook with LINE is a flawed hypothesis. Here’s why. Source: ClickZ Asia
StartMeApp and Opera Launch in Singapore; Vserv.mobi Expands in Malaysia and Vietnam
Mobile advertising updates in Asia Pacific. Source: ClickZ Asia
Digital Transformation
Econsultancy is conducting a 2 hour interactive roundtable session which guarantees to inspire with thought provoking discussions on Digital Transformation. What exactly is digital transformation? Which companies...
WeChat or Weibo for Luxury Brands? [Video]
Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Source: ClickZ Asia
Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Impressions on Social Media
The bank’s chief information officer shares his perspective on using social media for the feat. Source: ClickZ Asia
Driving Mobile Advertising for Automotive Brands
Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to your...
State of Digital in Asia 2013: Implications to your business
Digital has changed the way marketers and entire businesses need to think about delivering the brand and it value; not just to consumers but also...
5 Actionable Things to Improve Your Website Conversions
Your website is just like a physical store. Consider these quick fixes you can implement to improve conversions. Source: ClickZ Asia
