Wunderman gives its clients something to play with this CNY
Wunderman is ram-ping up for Chinese New Year with two interactive 3D campaigns aimed at marketers in Taiwan and China. In a Chinese-language-dominated society like Taiwan, ‘Wunderman’...
Tagged: asia-pacific
Micromax turns to Bollywood to give India Cricket World Cup anthem
In India, one’s language changes every hundred kilometers, but one of the few things that brings its diverse cultures together, is the love for ‘cricket’ & ‘music’....
Aditya Save quits Marico
After seven years, Aditya Save who was Head (Digital Media & Marketing) at Marico India has quit the organisation and will serve his last day...
DigitasLBi promotes Himani Kapadia to COO in APAC; Amaresh Godbole to MD in India
DigitasLBi, a Publicis Groupe-owned global marketing and technology agency, has promoted Himani Kapadia to the newly created role of Chief Operating Officer in Asia Pacific....
#sowhoknew: Madonna – ‘Desperately Seeking’ Millennials via Snapchat?
‘Who’s That Girl’ who has just premiered her latest single on the currently in ‘Vogue’ social channel Snapchat? Ariana Grande I hear you say. Wrong....
Carat bags healthcare company Allergan’s media mandate
Carat has been awarded the media planning and buying account of Allergan Medical Aesthetics’ in Asia Pacific. Allergan is a player in medical aesthetics and is...
Consumer confidence in SE Asia remains stable: Nielsen
Southeast Asian consumer confidence remained strong in Q4 2014, with four Southeast Asian markets ranking in the top 10 most optimistic countries globally and five...
Nissan goes to Super Bowl ‘With Dad’
In the world of automotive advertising, Super Bowl Sunday was the one day of the year where pretty much anything goes. Nissan exemplified that strategy...
#sowhoknew: Attack of the Sequels. Rebooted. Part 2
Hollywood appears to have reached an apex when it comes to sequelitis and franchise reboots in 2015. ‘Star Wars Episode VII – The Force Awakens’,...
Week in Review: Let’s benefit from Singapore’s strengths
Singapore has long established itself as a leading destination for science and technology conferences. Others from South-East Asia should participate and benefit from them instead...
What if Google got into the telecommunications business?
Some may recall when Google announced similar intentions back in 2010, and while these types of announcements are usually intended to ‘prod’ the telecommunications industry...
Disrupting industries, and Vertex Venture’s double purpose
Singapore-based Vertex Venture Holdings Ltd invests in disruptive technologies and companies in Asia and the US, hoping to make a profit – but also to...
OutSystems rides RAD wave in Asian waters
OutSystems, an enterprise Rapid Application Delivery (RAD) platform provider, believes its high-productivity PaaS for the development and delivery of enterprise web and mobile apps is...
From BBM to WhatsApp, LINE, FB & Beyond: The potential of mobile mktg in Indonesia
Not too long ago, the Mobile Marketing Association (MMA) Asia Pacific, organised its first-ever Mobile Marketing Association Forum (MMAF) in Indonesia. Attended by an overwhelming...
In APAC, Mobile Consumers Are Very Different – From Each Other
APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni,...
Lockdown by WhatsApp for third party app users
Services of the instant messaging app WhatsApp were banned for users who also has third party services such as WhatsApp + or WhatsAppMD on their...
