RunKeeper Teams Up With Kiip To Launch Ads (Minus the Ads)
Fitness app RunKeeper is trying to monetize for the first time via a partnership with mobile rewards ad network Kiip to embark on a subtle...
Tagged: app
Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off
If you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face....
Amazon introduces Local Register
Amazon.com has introduced Amazon Local Register, a secure card reader and mobile app that provides local businesses with the tools they need to quickly and...
Shazam gears up to monetize mobile “second screen” viewing
Shazam – the song recognition app that is used by 100 million people per month – is making an even stronger push to link TV...
eBay is the most popular retailer on mobile, beats Amazon
eBay has turned out to be the most sought-after retailer on mobile, beating Amazon, Argos, Tesco and John Lewis in the process, according to Ofcom’s...
Mo’ Campaign Complexity, Mo’ Problems: Nexage Rolls Out Premium Monetization Solution For App Developers
App developers are on an increasingly complex journey to understand what the heck users are doing — and, ultimately, figure out how to get them...
Sorting the Serious From the Silly, BuzzFeed Develops a Mobile App for Real News
BuzzFeed is known for publishing highly shareable lists and quizzes, but the viral publisher is now developing an app to highlight its more serious reported...
Instagram In-App Pop-Ups Ask How You Feel About Its Advertisers
“Did you see a post for Showtime’s Masters of Sex?” Instagram recently asked people who use the photo-sharing service. Others have been quizzed about ads...
Trouble Shared Is Trouble Halved? Data Co-Op Aims To Help App Developers Stay Ahead Of The Game
You don’t have to be good at math to know that if you only get $3 back on a $4 investment, then there’s something painfully...
Yahoo To Buy Flurry, Gaining Foothold In Booming App Tracking Market
Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the...
Vevo’s ‘Post-Roll’ Mobile Strategy
Pre-roll may still be the primary ad unit on offer at Vevo, but the music video platform has an ear out for the sweet sound...
Mobile and World Cup: FIFA says US is #1
As World Cup fever spreads around the world, it is a good time to take a look and see how important a role mobile is...
How The Weather Channel hunts for innovation
The Weather Channel has found an unlikely new application for its weather data — fitness. OutSider, the company’s new “biometeorological” app, lets runners measure and track how...
The audiobook can get a breakthrough this summer – Riidr.com
While the e-book market in Denmark has grown steadily in recent years, audiobooks had a harder time taking hold. According to the research agency Epinion...
Telco Deep Dive: The hidden costs of app use
On May 26, Digital News Asia (DNA) released its first Deep Dive report, which looked at the telecommunications space in Malaysia. In this article, Edwin...
Facebook Poaches PayPal President to Head Up Mobile Messaging
Facebook has just poached PayPal’s president, David Marcus, to be its VP-messaging products, a new role at the company. The hiring of a seasoned mobile-payments...
