OpenTable battles just-reservations rep
OpenTable wants to be about more than open tables. The restaurant reservations system has unveiled a website refresh, a rebrand and a new pitch to...
Tagged: app
Headway Digital Releases MoBrain 2.0 at Mobile World Congress
Miami, FL – Headway Digital (www.headwaydigital.com), the online ad industry’s global programmatic media company, announced the upcoming release of MoBrain™ 2.0, a mobile marketing platform...
NASCAR Revs Up On Mobile With In-App Loyalty
NASCAR fans are loyal fans – and loyal fans are gunning to engage. But until last week, NASCAR, which acts as a governing body for stock...
Yahoo’s Ad Chief Oversees Transition From Publisher To Platform
Yahoo hopes to entice the mobile dev community with a suite of tools around app monetization, ad buying and search served through the Flurry SDK. The...
The Justine Sacco redemption tour: Too little too late?
Justine Sacco made headlines a little over year ago when a very ill-conceived tweet she sent burst into viral flames. Sacco was the head of...
Monetization and Programmatic Among Top Priorities for Developers and Publishers in 2015
Millennial Media Reports on Developer and Publisher Goals in ‘State of the Apps’ Report BALTIMORE – Millennial Media, the leading independent mobile ad marketplace, is...
XAPPmedia and jācapps Announce Partnership to Integrate XAPP Interactive Audio Ads into the jācapps Mobile Platform
Mobile Platform Allows Hundreds of Radio Stations to Increase Mobile App Revenue WASHINGTON – XAPPmedia, provider of the first interactive audio advertising service, and jācapps,...
XAPPmedia Wants To Help Terrestrial Broadcasters Transition To Digital
DC-based XAPPmedia builds voice-activated mobile ads, and the company wants to use these units to bridge traditional and digital broadcasting. To advance that goal, XAPPmedia...
Button Brings Referral Mechanics To The App Ecosystem
Michael Jaconi, CEO of freshly funded mobile commerce startup Button, sees untapped opportunity in the app economy. Specifically, he’s tailoring Button’s Deep-Link Commerce Platform as...
Quaid Media Aims to Shake Up Mobile User Acquisition by Making TV Advertising Accessible to App Developers
New all-in-one service, Burst TV, makes it affordable for app marketers to harness the brand-building power that’s made TV the dominant advertising medium Berlin, Germany...
Lockdown by WhatsApp for third party app users
Services of the instant messaging app WhatsApp were banned for users who also has third party services such as WhatsApp + or WhatsAppMD on their...
Mobile Web Is Paramount For Small And Medium-Sized Publishers
Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need...
YouAppi Launches OneRun™ Mobile Customer Acquisition Solution
Through its proprietary predictive algorithms, which analyze the usage and spending habits of 200+ million mobile customers engaging with 1100 apps and mobile sites, YouAppi...
Baidu Said to Buy Stake in Uber, Helping App Expand in China
Baidu is buying a minority stake in Uber, giving the car-booking company a boost as it expands in China, according to a person familiar with...
GrabTaxi’s US$250mil round: The pressure is on
With Japan’s SoftBank Corp investing US$250 million in taxi-booking app startup GrabTaxi, the Malaysian startup scene is finally getting some recognition, but the pressure is...
App Annie Wants To Help Developers Really Get To Know Their Users
App developers are engaged in an eternal struggle to acquire users, keep them, and understand what the heck they’re doing. But it’s the “who” and the...
