How Publicis-Omnicom Could Make Enormous Scale Equal Data Expertise
When Publicis Groupe and Omnicom Group announced their $35 billion megamerger Sunday, the first slide in the part of the investor presentation explaining the strategic...
Tagged: analytics
Ad Industry Proposal: ‘Do Not Track’ Should Let Us Track Anyway
With two weeks left until its own latest deadline to agree on “Do Not Track” standards for web browsers, a Worldwide Web Consortium working group...
5 Strategy Secrets from Email Marketing Experts
Cost effective and highly impactful, email marketing remains a vital part of every comprehensive marketing plan. Thanks to the battle-tested tactics of veteran email marketers,...
Social Listening Buyer’s Guide 2013
Overview Author: Amy Rodgers Pages: 177 Structure: Market trends, benefits and return on investment, SWOT analysis, costs and pricing models, tips and pitfalls, establishing measurement, profiles of 14...
Top 3 Barriers to Adoption in Mobile Payments
In late December, we began witnessing an anticipated daily barrage of “lists” featuring 2013 predictions regarding mobile industry developments that would supposedly transpire inside the...
How do you improve your perfect PPC account? Simultaneous positional testing
Our approach action change through data-driven decisions and we use AdWords Campaign Experiments (ACE) as a key part of our testing process to facilitate this. ...
Save the Date: ATS London Returns September 10 2013
Save the date, ATS London 2013 is returning Tuesday September 10. ATS London 2013 signals evolution. We believe that the past three years have transformed...
Pinterest Introduces Analytics Platform http://t.c…
Pinterest Introduces Analytics Platform lnkd.in/BNnACT
Marketers want more from Pinterest’s metrics
Regional – That Pinterest has a new analytics tool is a great step for the platform, but it must look at offering more depth, say...
WireColumn: 2013 – The Rise of the ‘Datavores’?
Robert Jackson is Managing Director at elisaDBI. 2013 has the potential to become the first year that data-driven business will be considered mainstream. Love it...
JUMP New York 2013 Presentations
Presentations from Econsultancy’s JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 7500 digital marketers attended to hear...
Accenture / Econsultancy Digital Marketing
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
Accenture / Econsultancy Digital Marketing Roundtable
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
‘Why is it Important to Have a 360 Customer View?’, by Dan Robinson, Artemis Manager, MPG Media Contacts
Most businesses now have a fairly good understanding of what their online media is doing to drive leads to their site, they have a good...
Great Google Analytics real li…
Great Google Analytics real life check-out video ad: http://t.co/LvQF48ej
Google Analytics introduced Fl…
Google Analytics introduced Flow Visualization: http://t.co/FhSR5IuV
