Twitter Taking a Different Approach to Advertising on Vine and Periscope
Twitter’s plan to make money from Vine and Periscope looks a lot different from the strategy it’s pursuing with its core product. Neither video platform...
Tagged: advertising
Inside Viacom’s data pitch: ‘We’ll measure it ourselves.’
For years, digital platforms and publishers have been gunning for mass-market budgets, using data as their trump card. Digital sellers argued that TV, with its...
Programmatic And User Growth Bring AOL Revenue Up 7% To $625 Million
AOL reported revenue growth of 7% YoY in the first quarter, for a total of $625 million. Global advertising revenue, which includes AOL’s own properties,...
Ad Tech Reports to Wall Street; Weve Subsumed by O2
In this week’s ExchangeWire Weekly European Roundup: Rocket Fuel reveals revenue update post clear-out; Criteo & Rubicon post strong growth; Weve subsumed by O2 amongst...
SE Asia enters its biggest programmatic video year
The Philippines was the fastest growing programmatic video advertising market in Southeast Asia in the first quarter of 2015, growing three-fold in size. TubeMogul took...
Android overtakes iOS in mobile ad revenues: Opera Mediaworks
Mobile advertising data from first quarter (Jan-Mar) of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8 per cent share...
Criteo APAC Clocks 74% Revenue Growth in 1Q15; Publicis to Bring Digital Consultancy to Singapore
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Criteo...
No publicity is bad publicity: true for the web too?
In this age of communication where brands are trying hard to differentiate themselves from the clutter existing the market, many players are launching innovative and...
InMobi and Sky Media Announce Exclusive Partnership to Bring Premium Mobile Audiences to UK Brands
Partnership enables advertisers to utilise the InMobi Audience Platform across Sky Mobile properties, attracting 20.7m monthly unique users InMobi, the world’s leading mobile advertising platform,...
The Case For Big Brands Taking Ad Tech In-House
Camilla McInnes, founder and director of Cameron McInnes Ltd, reflects on why more big brands are seeking out ad tech experts to join their ranks,...
How programmatic is converting marketer’s fantasy to reality
Three years ago, programmatic media buying was a rising star with a promise to shake the advertising industry out of its complacency. Today while programmatic...
AudienceScience Selects Millennial Media as Mobile Exchange Partner
Provides Global Brands with Access to Millennial Media’s Premium Programmatic Inventory BALTIMORE – Millennial Media, the leading independent mobile ad marketplace, and AudienceScience®, a global...
400 yrs of media evolution squeezed in one device: Raghav Bahl on ‘mobile’
While he is a business leader, entrepreneur and author & editor, simply put, Raghav Bahl, the Founder & Chairman of Quintillion Media, has played a key role in...
People > Technology + Brands, reminds SapientNitro’s K V Sridhar
Some marketers argue that with technological innovation and big data entering the marketing industry, creatives have taken a back seat and advertisers have forgotten how...
The Video Ad Market Could Be Unrecognizable In 6 Months
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hagai Tal, CEO...
Bank on consumer journey for effective mktg: Marzin Shroff, Eureka Forbes
There are many brands in India that are trying to tackle the mobile story for effective marketing. On the back of the tremendous opportunities in the space,...
